The 2tast'ice - Shooter's Company LTD

Résumé du document

We are a dynamic and friendly team of six young graduated students, and we decided to set up a business of '2 tast ice', a revolutionary tool to drink beer in bars. We have already done lots of research concerning this market. So we decided to implant our company in England because it's a large country consumer of alcoholic drinks, especially beer. We want to start our business next April. The aim of our company is to grow and to make profits in order to become the most profitable for the owners, employees and shareholders. We want also to satisfy perfectly the needs of our target audience. To achieve our objectives, we need a financial help from the bank and also people interested and who believe in us. We are currently looking for starting a business relationship with a bank. We think that a loan of £20,000 will be helpful to start our company. We would like a short payback period of only 3 years. This loan will help us to provide our warehouse with machinery and office equipment. The innovation on our product resides in two main parts. First of all, the tube will be divided into two parts in order to satisfy more people since it includes a capacity of two separates liquids. Both contents can be served at the same time. Secondly, the refrigeration system, a special and original innovation which allows to keep beer cold.

Extraits

[...] Target: The Company thinks to stretch its target. Indeed, after a first year of implantation on the market, Shooters will begin to vend the chains like Watherspoon and Varcity for take a place more important on the market. Target Market Share: The manager anticipates an increase of of market share. That means 9,684 products sold. Advertising: The Company will develop its web-site, with the possibility to order on-line. Moreover, the company will work with the catalogue of professional materials in the alcohol sector. [...]

[...] The product Presentation A. The product concept The idea is to manufacture a double cold drink dispenser. That consists in a long neck reservoir divided in two parts, with a tap for each tube at its bottom, a cover on the reservoir and a base to hold the 6 pints reservoir. The aim is to have a large quantity of drink with different tastes for everyone and enough to do not have to queue every twenty minutes at the bar. [...]

[...] The company SWOT analysis II. The market To present the market, we will see, first, a general overview of the market, then, we will deal with the PEST analysis and finally, the Porter's 5 forces. As there are no direct competitors for our product, we decided to focus on two markets related to our product which are: The beer market The public houses market General overview We decided to focus on the public houses market because of the characteristics of 2tast'ice. [...]

[...] It refers to the type of glass used to drink strong alcohols. We give a strong idea while remind the drink domain. “Company” is added to differentiate our company and the glass which is the shooter. The Augmented Product The company will assume the after sales service, with a 1 year warranty, which will take account of the eventual manufacturing defects. It is very important in order to reassure the buyers about the product quality and that prove we are a serious company. B. Price A selling price is planned. [...]

[...] That represents an important source of confidence for us. III. Our strategy The leaders have elaborated a strategy of development for our company. We will present you this strategy with a chronological development about 3 years: Year Employees: The company employs 5 persons: The Manager: He has to take all the decisions about the management and the development of the company. Moreover, he will meet the important customers. 1 secretary: Her mission is to assure the administrative tasks, and to manage the orders, deliveries 2 agents: They must to vend to prospects for implant the 2'tast'ice on the market. [...]