Harry Potter A Success: Thanks to Magic Marketing ?

Résumé du document

The ?Harry Potter' series of novels have sold more than 110 million copies worldwide and have been successfully translated into 46 languages. The frenzy that the ?Harry Potter' series has created among people, especially children, is incomparable to that of any other novel in the history of publishing. For example, only 9 million copies of St Exupéry's "Le Petit Prince" have been sold since 1943 in comparison with the 110 million copies of ?Harry Potter' sold in a span of a few years! ?Harry Potter' is taking the publishing world by storm. It is hard to comprehend such unprecedented frenzy for a book in this electronic era of Internet and video games.

Extraits

[...] Harry Potter fans will not, however, be able to buy fast-food meals linked to the movie. The author of the Harry Potter books retains strict control of the products with which her characters can, and cannot, be associated. Also, J.K. Rowling, working with the Warner Bros film studio, has limited the number of licensees involved with the movie to 87, rather than the 200 normally involved with a big-budget movie. Rowling wants to avoid overkill It follows a Coca-Cola Controversy, some people considering this alliance between Coke and Harry Potter as unhealthy. [...]

[...] Harry is an unhappy but good boy because he has inherited his parents' qualities. But Harry Potter is unable to get anyone in his new household to tell him about his parents or what happened to them. All this will change when a mysterious letter arrives by owl messenger ; a letter with an invitation to a wonderful place Harry never dreamed existed: Hogwarts's School of Witchcraft and Wizardry. When Harry attends Hogwarts he learns that his parents were also magic users- died at the hands of the dark wizard Lord Voldemort. [...]

[...] This way, children (and adults!) don't get bored with Harry's story and expect the next book with impatience. II/ . helped by a huge magic marketing machine A. The 4th book and the media plugging 1. The 29h November 2000 night The launching of the fourth Potter book could be compared to the launch of an American movie, with a lot of advertising, big posters, autograph sessions and a special plastic bag has been especially designed for the event. November 29th is the release day for “Harry and the Goblet of Fire” in France. [...]

[...] Many articles in journals interviews on television and discussions on the Internet have tried to analyse the ingredients that make the Harry Potter books irresistible to readers of all ages are the fast-paced cliff-hanger action, the sparkling humour, the Dickensian names. But perhaps the true secret lies in what Rowling herself said in an interview published in Book Links magazine: book is really about the power of the imagination. What harry is learning to do is to develop his full potential. Wizardry is just the analogy I use. [...]

[...] Harry begins to hone his magical talents and finds wonderful friends, along with several malcontents out to do him in. As the story unfolds, readers discover Harry has a destiny to fulfil and it's to rout out an evil hidden within the depths of Hogwarts. With the help of his pals, Hermione, Ron, and the giant Hagrid, along with the guidance of Head Wizard Dumbledore, Harry summons his courage and common sense to discover an old enemy stalking Hogwarts guessed it: Voldemort. [...]