Green marketing issues about Total

Résumé du document

Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas chain, from crude oil and natural gas exploration and production to the gas downstream (including power generation), transportation, refining, petroleum product marketing, and international crude oil and product trading. Total is also a world-class chemicals manufacturer. In 2004, Total delivered remarkable operational and financial performances and was one of the world's fastest-growing, best-performing oil companies. Over a period of five years, the Group's hydrocarbon production was increased by 25%. This growth is being supported by a clearly defined strategy and a determination to continuously improve performance while adhering the commitment to corporate social responsibility.

Extraits

[...] And in France a new cogeneration unit was commissioned at the Normandy refinery on December The innovative installation does not use cogeneration as an additional source of energy, as is usually the case, but as a full-fledged steam supplier, meeting 90% of the plant's needs. The unit is the largest of its type in France, has an efficiency of 84% and boosts the site's environmental performance.[8] Waste and Pollution It is no wonder, that in a company like TOTAL a lot of waste and pollution was given to the environment. Nevertheless TOTAL tries to produce as little waste and pollution as possible. [...]

[...] Of all fossil fuels, the natural gas presents the greatest proportion of molecules of water compared to the carbon atoms. It is why the natural gas combustion produces the weakest carbon dioxide emissions (gas for purpose of greenhouse) which are transforming out of oxygen by the plants. The natural gas practically does not contain sulphur (responsible for the acid rains). Then the natural gas it is the energy witch produce the less of greenhouse effect. In the big town they try to use it for the bus. [...]

[...] While pursuing the growth of its business, Total is committed to addressing greenhouse gas emissions. The group is acting in the spirit of the Kyoto Protocol over the long term and will continue to do everything necessary to achieve its voluntary emissions reduction targets. Total has strengthened its objectives for reducing in emissions from industrial sites it operates over operates over the period from 1990-2005: - In exploration and production, a 30% reduction of emissions per metric ton of crude produced. [...]

[...] 1999: Total and PetroFina merge. The new Group is known as Totalfina. 2000: Totalfina and Elf Aquitaine merge to create TotalFinaElf, the world's fourth-biggest oil company. The merger is designed to create a world oil and gas leader, a larger, stronger, more competitive group on an equal footing with industry giants. 2003: TotalFinaElf is renamed Total. With the successful completion of two mergers, the Group has asserted its commitment to leveraging innovation and initiative to provide a sustainable response to humankind's energy requirements.[1] 2. [...]

[...] Eco-performance matrix 3. Products analysis 1. Leveraging oil and gas resource 2. Renewable energy 3. Improving product 4. Conclusion 1. Introduction of the company 1. History 1924: Compagnie Française des Pétroles (CFP) is created. 1927: First producing field discovered, near Kirkuk in Iraq, by the Iraq Petroleum Company (IPC). [...]