Segway France

Résumé du document

What price would be considered as acceptable for potential buyers to buy a Segway? The population used for the survey is homogeneous. We can define a major tendency in their habits, they use all means of transportation other than walking, they mainly travel 15 minutes to 1 hour every day, they don't use expensive transportation and don't pay much for it's utilization. However, this population is very interested in means of transportation like the Segway, but don't know this product yet. They believe, that a reasonable price for the Segway would be between 4001 and 5000 euros, but they can pay much more with a financing program (credit for example), even if they find it expensive. With our data, there is a way to find one, or a few major factors that influence the price they are ready to pay for a Segway.

Extraits

[...] They believe that a reasonable price for the Segway would be between 4001 and 5000 euros, but they can pay much more with a financing program (credit for example), even if they find it expensive. With our data, there is no way to find out one or few major factors that influence the price they are ready to pay for a Segway. What is Segway ? At the beginning While developing a new type of wheel chair Dean Kamen invented the iBot, a new individual conveyor. [...]

[...] Do they know its name? d. Do they know its name? The heart of our Study: the price a Segway should cost But the real purpose of the following questions was to determine what price there were ready to pay for such a means of transportation. First, we simply asked how much such a means of transportation should cost in their opinion. We obtained the following table: Expected acquisition cost From this table we can infer that there are two tendencies: a lower one (less than 2500 euros) and a higher one (between 4000 and 5001euros). [...]

[...] Kemper is the book that recall the different prototypes and the stages of this adventure. Out of the shade This new means of transportation, urban and non-pollutant was presented in the United-States at the end of 2001. It then was implemented in France (on the Champs-Élysées in Paris, at the airport of Marseille, down town in Dijon or the old district of Besançon Today, this product is more and more well-known. What about the activities of the firm? We mostly worked with the firm implemented in France. Segway France does not only sell Segways. [...]

[...] Our interlocutors We mostly spoke with Francois Coenen, the sales managers. Problem definition The main problem of Segway is that it's a new product. It uses high but expensive technology. It's not very well-known, it is expensive, and people don't know what it's made for. Its actual cost is 7000 euros. But, as our contact told us, this price is strongly linked with the cost of batteries used in the Segway. The price of these batteries is expected to become lower in the next few years. [...]

[...] The main criterion they use to choose a means of transportation is time. However, this population is very interested in a means of transportation like the Segway, but don't know this product yet. They believe that a reasonable price for the Segway would be between 4001 and 5000 euros, but they can pay much more with a financing program (credit for example), even if they find it expensive. With our data, there is no way to find out one or few major factors that influence the price they are ready to pay for a Segway. [...]