McDonald's commitment to their communities

Résumé du document

McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees serve about 50 million people per day over the globe. What was a simple walk-up hot dog stand quickly became the largest fast food chain. The figures above show the real impact of McDonald's on the market compared to his two main competitors. Its fast globalization made it become well-known by anybody anywhere. Some sociologists like George Ritzer recently adopted a new concept: The "McDonaldization" of Society which is defined as the process by which a society takes on the characteristics of a fast-food restaurant which is moving from traditional to rational modes of thought, and scientific management. He described this new term by four components: Efficiency, calculability, predictability and control.

Extraits

[...] How does this selection process work? It is simple as can be. All US based non-profit organizations may apply for funding considerations. They simply have to provide the HIYWF with the following : brief history of the organization and why funds are being requested (Detailed presentation of the project for which the grant is being sought. copy of the 501(3) I.R.S. letter of determination (certifying the status of US based charity, as it is tax exempt) copy of the state's charitable solicitation registration list of board members and their affiliations program or project budget Note : Organizations may also apply for general support, and not for a particular project. [...]

[...] There is no doubt that McDonald's concerns and commitment to the communities they serve will improve. However, two advices tent to come what the company should take on its managerial strategy if it was to totally embrace corporate social responsibility; (Create a proper department to coordinate its social activity and (Create a condition and atmosphere of transparency. V. Conclusion Having analysed McDonald's case, it is clear that they care about the communities they serve. They have developed and integrated several projects which have a real impact on society. [...]

[...] Those co-founding sponsors are a financial safety net for the organization. However, today the HIYWF receives continuous support from in terms of logistics, human resources, and administration. As such, the HIYWF is located in BK®'s head office in Miami, FL. In a nutshell, the HIYWF uses the brand to leverage funds and distributes it to charitable organizations within the US. The BK®/McLamore Foundation Founded in 1997 as a means to honour Burger King Corporation co-founder James W. McLamore, the Burger King/McLamore Foundation is a public non- profit 501(c)3 organization dedicated to providing educational opportunities to deserving youth. [...]

[...] McDonald's commitment to their Community 1. Daily actions Lifestyle McDonald's propose since few years, products that fit into a balanced lifestyle. Every restaurant offers a variety of healthy products. The brand introduced new salads, fruits, vegetables and diet sodas. A specific campaign had been present in every country to promote the new program “Salads dedicated mostly to women as well as teenagers who want to be careful with their daily's calorie intake. Sliced apple, grapes, carrots sticks have been also introduced in the offer. [...]

[...] (Ronald McDonald Family Room was created to isolate ill families from the stress of hospital. (Ronald McDonald Care Mobile in collaboration with the local health care providers support children over their education and medical costs around the world All these programs have the same aim; “support children in need over their education and health needs” The project started in 1974 and more than 10 million families have received support through the different core programs. RMHC is integrated in 48 countries around the globe where they have financed different projects worth of $40 million. [...]