Dog Day Care Center: product project

Résumé du document

Our product is a service which is offered in a mall. There are two main objectives for this product, that is, to care for one's pet when the owners are shopping in a mall and to leave one's pet for some time in the mall. The Dog Day Care Center is an innovation, and so there is no competition at the moment with regard to this in the market. The real problem is not the market, because we have to kind of create one. People are not used to this kind of a service. So we have to change our target customers minds.

Extraits

[...] People are interested in extra services except for a diet advisor. Advertisements should be on mall's karts. It can be not only for dogs but also for other pets on demand. A garden for the cats could be better than a room inside. Market Analysis competition segmentation: The Dog Day Care Center is an innovation, so there is no competition at the moment with regard to this market. The real problem is not the market, because we have to kind of create one. [...]

[...] So we have to change our target customers' minds. Target consumer: Our survey shows that there are no specific genders who want to leave their dog at the DDCC. Overall women have more dog than men. Majority of people spend between 30 to 50 Euros per month for their dog. And 20% pay more than 50 Euros per month who responded to our survey are interested to let their dog at the DDCC of people go in a mall between 1 to 8 times per month. [...]

[...] Advertising Advertising introduction According to our questionnaire, people between 35-55 years old are the most important of dogs segment. The features that people want to find in our activity are quality and trust; so these arguments should appear in our advertising. Our main activity is to look after dogs for a few hours. For this reason the posters will be put on supermarket's car park and on trolleys. We plan to make a promotion's handing outside supermarkets to motivate people to test our service. [...]

[...] Dog Day Care Center Core product Core Service: To care about one's pet when owners are shopping in a mall or/and leaving for few days. ACTUAL PRODUCT Brand name: DDCC (Dog Day Care Center) Quality level: It has to fit with people's way of living. Medium level of quality. Prices are going to be around 3.50 euros per hour per dog depending on dog's weight and extra services. Design: What does it look like? It looks like an animal shop in a mall with several dog entertainments. [...]

[...] Appendix Business Letter Dog Care Center 217 Avenue Pierre Brossolette Troyes Ms BARDOT Brigitte Rue Reuilly Diderot 75012 Paris 13th October 2005, Dear Ms Bardot, We are a new company which takes care of pets when people are going shopping or on holiday. We would like your support for this Dog Care Center, because we know how important pets are for you, for us. We would like to give our best for each pet which comes to our day care center. [...]