Creation of product

Résumé du document

For our project, we aim to create heating socks, named HotSweeteesSocks. This product is expected to reach maximum sales during winter. The heating socks are intended for everyone, whether men, women, or children. Their main use would be inside the house, even though they can also be worn inside shoes. We hope to appeal to each potential market segment by offering different designs of the product, so everyone can find a product to suit one's taste. The product would be available to all, since we plan to commercialize it through supermarket channels.

Extraits

[...] -yes -no 13) If not, why? . Data collected by the survey 20 people have been interrogated When coming home, do you take off your shoes? -Yes persons -No persons If so, do you -remain bare foot persons -put on socks persons - put on slippers persons 3-Do you consider it an important matter to keep your feet warm? -yes persons -no persons -Do you feel that warm feet is synonym of cosy comfort and relaxing? -yes persons -no persons -Would you be interested in heating socks? [...]

[...] -yes persons -no persons 11- If so, which style would you like to find in the product range? . Doesn't know Coloured and fancy patterns 12- Would you be ready to try these socks? -yes persons -no persons 13- If not, why? . fear of getting burnt . Recommendations More than half the people that answered the survey take off their shoes when they get home. Therefore, our heating socks can be successful, especially given than 83% of the people taking off their shoes do not put on slippers. [...]

[...] Creation of product Chosen product and target market We decided to create heating socks, named HotSweeteesSocks. This product will reach maximum sales during the winter season. The heating socks are directed towards any person: men, women, and children too Their main use would be inside the house, even though they can also be worn inside shoes. We wish to appeal to each potential market segment by offering different designs of the product, so everyone can find a product to suit one's taste. [...]

[...] Moreover, almost of the people are interested in the product. The thought of warm feet is very important for people of the surveyed admitted they thought it was important to maintain their feet warm), however it does not relate immediately with the idea of comfort and cosiness in people's mind. It would therefore be important not to rely only on the relaxing effect when promoting the product of the surveyed population would use the socks in specific situations, it would therefore be appropriate to reposition the product and present it as a product of occasional use, responding to specific situations, of cold or bad weather. [...]

[...] -yes -no 6-How often would you use such socks? -daily -in special occasions (winter sports, bad and damp weather) How long do you consider the socks should remain warm? - Less than an hour - 1 to 2 hours - More than 2 hours If the socks need 3 minutes to get hot, would you still use them? -rarely -occasionally -often -always Which price would you be ready to pay for this item? - 10 to 20 euros - 20 to 30 euros - More than 30 euros 10) Do you think that a wide range of products would be beneficial to product sales? [...]