Contrex – Marketing plan

Résumé du document

Contrex is calorie free and offers a convenient and natural source of minerals. Calcium, magnesium and other minerals give Contrex its unique taste. It mitigates deficiencies of an unbalanced food. It is also good for pregnant women thanks to its important content rock salt. Finally, it permits a good "washing" of the renal cavities and urinary tracts, as well as a good waste disposal. Contrex it's not a miracle cure. Indeed, this product accompanies the consumer during his diet and helps him to stay slim. It's a sort of food complement, and its use should last a quite a long time in order to be efficient. Its properties have been recognized for more than 140 years by the Academy of Medicine and the Ministry for the Health which granted the name of natural "mineral" water, and which recognizes the benefits for the health of CONTREX consumption.

Extraits

[...] Contrex it's not a miracle cure. Indeed, this product accompanies the consumer during his diet and helps him to stay slim. It's a sort of food complement, and its use should last a quite a long time in order to be efficient. Contrex virtues Its properties have been recognized for more than 140 years by the Academy of Medicine and the Ministry for the Health which granted the name of natural "mineral" water, and which recognizes the benefits for the health of CONTREX consumption. [...]

[...] There are few competitors in this part. We can remark that there are numerous competitors on the water market. Is the product expensive considering its real cost? On what is the price based? (Name? product? quality?) Contrex is a mineral water which is expensive compared to the real costs of the bottle. One can see that on Internet site of Contrex, the consumers find it also a little expensive. This high price is justified by a great quality of the water which makes it possible to eliminate food more quickly, by a strong public image specific to a particular segment: the women who wish lose weight and women are ready to pay the high price to reach their objectives. [...]

[...] Perspectives 6 What are the main features of the product? Contrex mineral water or spring water? Today, we are going to analyse a famous water very appreciated by women. This product is called Contrex and it is a mineral water. First, we have to make the difference between spring water and mineral water. Mineral water: it is water which contains minerals and which has therapeutic virtues; Spring water: it is water that directly comes from the mountains. No ingredient is added to it. [...]

[...] Contrex Marketing Plan I. What are the main features of the product? 2 A. Contrex mineral water or spring water? 2 B. What is Contrex? 2 C. Contrex virtues 3 D. Contrex in a very competitive market 3 II. Is the product expensive considering its real cost? On what is the price based? (Name? product? quality?) 4 III. How does the brand communicate? [...]

[...] They could cut their prices in order to stay competitive but they should not do it because they have to keep a good brand image. Indeed, Contrex is a high quality product. Contrex should also extend its cosmetic range. Contrex positions itself on the market of well-being. The company already sells a Contrex atomizer. So Contrex could produce and sell other cosmetic products like hand and face creams. Finally, Contrex could extend its offers by widening its target to men. Nowadays, more and more products are specially produced for men. So, Contrex could invent a kind of water against stress and anxiety. [...]