Speed Bio: Business plan

Résumé du document

The concept is to launch a new type of restaurant and more precisely an organic fast food restaurant. The guarantee of our restaurant is to take care about the customer's health. Indeed, we noticed that there was no special organic fast food restaurant in France and especially in Paris. For few years, French people seemed to think more and more about their health that's the reason why we decided to open an organic fast food restaurant which respects the principle of "eat fast and eat well".We think that the success of our restaurant will take place principally for the differentiation. Indeed, it gives a new service to customers who are looking for new sensation, new trendy place. Breath food is a single unit, medium sized restaurant. We focus on organic and creative food. The restaurant will be located in Paris.

Extraits

[...] ( Valued Network: Concerning the delivery, the company will operates in its own restaurant in boulevard Haussmann. Target General Consumers' profile The typical profile of the organic consumer-buyer reveals a feminine, urban clientele, more than 35 years, located mainly in Ile-de-France and in region the Mediterranean Sea. For of the organic consumers / buyers, they consider normal to pay a product stemming from the organic farming more expensively than a not organic product ( in 2004 and in 2003) and are on average ready to pay more for an organic product. [...]

[...] Speed Bio' is not a traditional restaurant. The success of Speed Bio' is firstly for this differentiation. It gives a new service to customers who are looking for new sensation, new trendy place. Also the original recipes, with organic food, are a good point for the restaurant. It is not the usual, really tasty and attractive recipes with organic food. Speed Bio' takes care of all the human senses and the recipes are really tasty, very well presented (food Association by taste, colors, texture). [...]

[...] Legal Form of Business The best way for us is to create a limited liability company. A Limited Liability Company (LLC) is a relatively new business structure allowed by state statute. LLC's are popular because, similar to a corporation, owners have limited personal liability for the debts and actions of the LLC. Owners of an LLC are called members. This form of business is more secure for each member because members are liable for the LLC's debts, obligations and liabilities only to the extent of their capital contributions. [...]

[...] Speed Bio' will offer three different menus in the beginning and we will offer three different prices too. We have chosen to propose these kinds of menus in order to respond to our customer needs. The Light menu: light and fresh menu at 10 The Speed Bio' menu: more copious with warm dish at 14 The Healthy menu: low calories dishes but very tasty at 12,5 Place Place is also known as channel, distribution, it is the mechanism through which goods are moved from the supplier to the consumer. [...]

[...] Presentation of the company Speed Bio' is a trendy organic restaurant. This restaurant will open in in Paris (France) and more precisely in Boulevard Haussmann, which is a perfect place for us. Speed Bio' Identity Card Company Name : Speed Bio' SIC Number: 5812.0768 Address: 58 Bvd Haussmann City: Paris ZIP: SE 657 RT State: France Phone: Fax: Email: Geographic Area We decide to open our restaurant in boulevard Haussmann because this place is in the center of Paris. [...]