Way-Get8bles's business Plan

Résumé du document

Way-Get8bles is an association created in 2008 by two contractors who wanted to surf on the actual wave of the ecologic way of life. Our goal is to propose 'fresh, healthy quality' products to all our customers. Our products are not luxury products but healthy products made by small farmers. We are ethical traders, for we ensure them to sell all of their production to us and we negotiate the price beforehand. We want to promote our brand using word of mouth and announcements in markets.

Extraits

[...] During the next days we will continue to distribute flyers into mail boxes of the neighbourhoods near of the market place. We want to create a relation of confidence between our customers and us by making promotional offers. We hope that the demand in fruits will be present for the next days. If the profit is the same every day we will double our £500 from starting at the end of the week. [...]

[...] Come to us you will be changed!”). We spend in order to create a range of advertising on selling place, for example a billboard that describe our products with words like trade”, “Healthy” and you could see our prices on it. There is an entire transparency between our customers and us. You could see below our billboard: With the goal to touch the more people and to make people know our stand, we decide to produce flyers that enable to have a special promotional offer. [...]

[...] Results Total expenditure in fruits: £378 + Supply chain cost: + Advertising on selling place + Flyers production and distribution TOTAL EXPENDITURE £500 TOTAL TURN-OVER £587 TOTAL MARGIN (Without others costs) £209 TOTAL PROFIT We haven't sell our total stock, it remains one quarter of our total stock, the day after we have sell unsold fruits stock decreasing margin. NB: The sell of our unsold stock is not taken into account in the result of the day. Conclusion During this first day the results are not so bad because we realize a small profit thought we spend money into promotion (flyers and the billboard). [...]

[...] Our goal is to propose a “fresh healthy quality” product to all of our customers. Our products are not luxury products but healthy products made by little farmers; we would function like in Fair trade. We are ethical traders: we ensure them to sell all of their production and we negotiate the price before. Marketing Mix Price Exotics fruits are today the most prized fruits, we try to have the most important margin selling kiwis, oranges, mangos, bananas and others exotics products. [...]