Business plan for the creation of an enterprise: Bubbles Inc

Résumé du document

Bubbles, Plc. is going to increase its offer by implementing one of the biggest stores dedicated to children in London and soon all around the world. All the products are designed to fulfill all the kids' needs. Since the kids are kings in today's society (2025), it appears that this market is thriving very fast and in various countries (Japan, Western European countries, the United States).

The entire staff of the Bubbles' store has been assisted by specialists (pediatricians and teachers) to satisfy parents and kids. Both Solène Guibert and Sarhane Fouad were former managers in Disney stores, Claire Vexiau worked for Printemps in Paris, Sarah Bouchrara is a specialist in concept stores and discovering new and innovative designers, she has proved her gift working for Ikea for 4 years, and finally Rémi Barbagianni is an expert in analyzing forecasts of the kids ‘products market.

The investors are requesting for a loan to support the preparation of the store, the loan will be paid back before the end of the year and if that is not the case, all the investors would be given shares in the company until they get their money back.

We provide appropriate toys and learning programs that focus on enjoying successful and safe experiences. Those products are made of the best materials and we give the young an opportunity to be designers and to express themselves. Our products are tested in preschools and elementary schools all over the country with the participation of teachers and scientists. Our products have been rewarded by Parent's Choice magazine and many others, and we have all the reasons to think that Bubble could become a leader on the children market up to 2050.

Extraits

[...] Contingency plans 13 Risks and Issues 13 XI. Financial projections 14 Application and repayment of loan 14 Projected revenue build-up and financial statements 15 Conclusion 18 I. Executive summary Bubbles, Plc. is going to increase its offer by implementing one of the biggest stores dedicated to children in London and soon all around the world. All the products are designed to fulfil all the kids' needs. Since the kids are kings in today's society (2025), it appears that this market is thriving very fast and in various countries (Japan, Western European countries, the United States). [...]

[...] Why advertise Bubbles Plc. Will open its first children store and it is willing to create a hype around the lauching. Who to: Children and parents. Critical consumer insights Seen as a brand that provide children only with oral care and bathroom products. What should the ad say : Bubble Kingdom Store will open soon in London with all kind of products that full fill children needs and dreams. Why should the consumer believe/accept this Because Bubble Kingdom will be a five level store each floor dedicated to an area (bathroom, kitchen, bedroom, school and garden). [...]

[...] And that will also allow Bubbles plc more time to prepare new years' eve issues (especially Christmas). X. Competitive Reactions: Bubbles, plc. doesn't have any direct competition except from the Disney Store which has the same activity but the company product's panel is largest. Actually, our idea is so original and unexpected that it will take time to have a serious competitor (it is estimated to about five years). But the thing is that there can be an indirect competition because of toys stores which Toys Us is the most important one. [...]

[...] Business plan Création d´une entreprise : Bubbles Inc Table of contents I. Executive summary 3 II. Mission and strategy 3 The mission statement 3 The mission strategy 3 III. Company history and problem 4 IV. Market 4 V. objectives: 4 VI.The Marketing Mix 5 Product : 5 Price : 5 Place : 5 Promotion : 7 VI. Advertising brief 9 VII. profitability 9 VIII. Operations, Merchandising, costs 11 Development: 11 Testing: 11 Manufacturing strategy: 11 Launch: 11 Customer support and services: 11 IX. [...]

[...] Step into our Kingdom. Opening on the 20th august in Regent Street. The company will broadcast this jingle for parents on radio stations like BBC1 for example between 7am and 9am, and between 15pm and 17pm. To conclude, it is important to add that the campaign will last around 2 months. After another campaign will be made up when the product is in the growth stage in the product life cycle. VI. Advertising brief What is required : Fairy tale language. [...]