Business Plan - Deckchairman Inc

Résumé du document

Deckchairman Inc has been selling hydraulic-lift chairs and hydraulic pumps since 2010. After a decade of research and development in robotics, the company is about to launch Movemate, a new product in the market of body extensions. MoveMate is a hydraulic-lift chair with mechanical arms. It enables people for weak and old to move on their own. It combines robotics and mechanics. The market is challenged by few powerful competitors. But there is one niche that is left untouched by the competitors. The American market is still profitable for Deckchairman Inc. The company gains advantage from its efficient financial structure and from optimum levels of cash. The total project cost is estimated to reach $ 150m, which breaks down into $ 100m for 2031, $ 25m for 2032, and $ 25m for 2033. The financing need, covered by the bank is worth $ 50m.

Extraits

[...] MoveMate is a hydraulic-lift chair with mechanical arms. It enables people that are weak, old or seek, to move theirselves through their houses and to make things for which they have difficulties. We fulfil our target's needs with seats which provide them with mobility, strength, agility and autonomy. MoveMate is the achievement of 8 years of research and development. It is the public version of high-technologies primary developed for professionals exclusively. It combines both hydraulic-lift and robotics technologies, mechanics and virtual intelligence. [...]

[...] The functions must be practical. Quality of the product and service: This product is very technical. It is important that it works well and whom in case of problem the users are quickly repaired. The company offers a high quality level in product and in service. It is the reason for which the product is guaranteed in life, and that the maintenance can be very quickly made by the agents. PRICE Deckchairman Inc. is positioned on the luxury market, the prices are secondary. [...]

[...] Now, Deckchairman Inc. only uses hydrogen energy which is pollutant-free. May 2022, Deckchairman Inc provided free equipments and services to San Francisco Firemen who were downtown to rescue the numerous victims of the earthquake Although the help given by Deckchairman Inc did not aim at making profits, it really improved the corporate identity among the American people. The same year, Deckchairman Inc launched its “Cormontreuil robotic program”. It aimed at developing robotics and mechanical tools to enable the hydraulic-lift chair user to do more work easily. [...]

[...] Thanks to the investment and the savings resulting from it, the increased NPAT will allow to resume a dividend payment policy worthy of the investors' efforts. Balance Sheet Our firm benefits from its good financial structure and from a good level of cash. Analyse of the financial structure: - Ratio of equipment's financing (obtained by the sum of the long-term liabilities and the total capital divised by the total fixed assets). This ratio must be upper than one. If it is, it means the fixed assets are financed by the long-term resources of the firm. [...]

[...] The initial use of BodyEx was for military concern. People discovered this new type of weapon/armor during the attack of the Iran embassy in Bagdad by the US special force in the year 2008. Since, a lot of companies realized that they can use this technology in order to satisfy the growing need of mobility expressed by persons with mobility problems, especially from the grey market. In fact socialisation depends a lot on the mobility and the capacity. For their needs to be a part of a group, most women and men, with mobility problems, are ready to buy a BodyExtension wich will provide them the mobility and security they need. [...]