Business plan for floating shoes: launch of a new product in 2050

Résumé du document

The Sun Mountain Company proposes floating shoes to everyone. We plan to launch our product in the United States and Canada first and then expand it to the international market after 2 years.

Mission and Strategy Statements
At the very beginning, Sun Mountain was a distributor of mountain activity related material. We had to change our activity on account of the natural problems (warming up of the planet) and to satisfy the new needs of the consumers. Nowadays, we propose nautical material for water skiing, materials for skin diving, etc. In the future, we can assume that people will use ships and planes for their travels because there will neither be cars nor trains (the world will be covered by water). The company wants to facilitate the everyday life of people with a revolutionary product: Floating shoes.

Financial Prevision
With an initial bank loan of $35,000,000 and governmental subsidies (about $10,000,000), we plan to make a net profit of $825,750,000 the first year and exceed $3 billion after two years of activity.

Company
2010: Establishment of Sun Mountain in Montreal, Canada. Our company is a company which produces mountain materials. Sun Mountain is a distributor: The company proposes mountain materials such as: skis, ski boots, ski sticks, etc. The price of the products is competitive; the material is of high quality. The target in this market is large: children, adults and old people and the company has adapted its products for all. Sun Mountain is present only is Canada for now.

2012: After two years, Sun Mountain is expected to be number two in the ski boots market: 35% of the market shares. After attaining this success, the activities will be developed: from then on, the mountain wear products range will be expanded. The range of ski materials will be extended and the company will begin to invest more in innovations: snowboards, parabolic skis, snowblades, etc. The company will then be established in the United States and Latin America. Our brand will gradually start becoming known all around the word.

2015: The company by this time will have become an international company established all over the world and known to all. Continental departments will be created. We have decided to increase our management staff with a recruitment policy in 2015. We will broadcast job offers to qualification centres, which will permit us to receive fruitful results. We expect to receive several candidatures of people who will have had a very important experience in management: We not only want to recruit qualified employees, we will really be looking for confident people.

2017: The warming up of the planet will be more pronounced in 2017. Icebergs will be melting at a tremendous pace. In spite of the decline of the market, Sun Mountain will maintain its position as leader in the mountain materials market with 62% of market shares. The company will be realising more investments in the research and development department. Sun Mountain, at this point of time, will recruit an experienced engineer: He will be responsible for analyzing the possible evolution of the market, the needs of the consumers, etc. His survey will serve us in order to recentralize our activity and to develop products corresponding to the needs of the market.

2020: The warming up of the planet, by this time, will be at its peak and the Antarctic will have completely melted. Consequently, there will be no land left. It will be an environmental disaster on account of the ozone effects. The planet will be under chaos, the population will not be organized

Extraits

[...] The driving licence for a boat is only at 20 years old. Thanks to an engineer's survey, SUN MOUNTAIN changes quickly activity: it is a supplier for nautical material: water skiing, materials for skin diving. The SUN MOUNTAIN's strength is to adapt its know-how to natural freak and reacts quickly to a new market. 2026: problems of water pollution are beginning. SUN MOUNTAIN wants to improve the everyday of citizens. The objective is to make transports easier, so research and development department works intensely in order to find a product: it will have to facilitate the daily crossing of people and take into account environmental problems (water pollution). [...]

[...] You can find the floating shoes and every SUN MOUNTAIN shops. Objectives: We want to give a new aspect at the nautical equipment market with a revolutionary product. Our goal is to be soon the leader of the nautical market and sell all over the world the floating shoes with 60% of market share. An other objective is to make people more active with this new way of transport. As a result, to improve the daily life of the population and also to contribute to the economic revival. [...]

[...] Bussines plan floating shoes. Lancement d'un nouveau produit en 2050 MARKETING BUSINESS PLAN The executive Summary II/ The Company Company history Management The Organisation Chart III/ The Market For what market Market characteristics Competition The product IV/ The marketing strategy Product Price Place Promotion Advertising Message/Target Objectives Media selection Advertising schedule VI/ Finance Economic and social context Our new policy Financial Plan Accounts VII/ Appendix EXECUTIVE SUMMARY Market Nautical Equipment Proposed Business SUN MOUNTAIN proposes flotting shoes to everyone. We plan to launch our product in United States and Canada first and to expand it at the international market after 2 years. [...]

[...] It will help us to sell our product. We also decided to distribute flyers during the two month period when Floes will be promoted without displaying the product. It will help us to increase customer's curiosity. To improve “SUNMOUNTAIN” image and to have a wide coverage, we decide to It would take 10% of our advertising budget so it would cost about $ in 2030, $ in 2031and in 3032. Advertising schedule: VI/Finance Economic and social context Since the water rose, earth's face radically changed. [...]

[...] Despite the fact we do not have any direct competitor, we have to be careful of our production process to evict shortage, or over production. It means that we have to be attentive to the customers' needs and to our profitability. For financial objectives, we aim to become leaders of nautical ways of transport. We plan to realize a net profit of 000$ in the first year of activity. Floes cannot be a simple gadget for the customers: we want to create a new way of transport. It has to be the reference all around the world. [...]