Business plan : Bluegold, dehydration lingual tablet

Résumé du document

Global consumption of water is on the double every twenty years on planet earth. It has been estimated that the consumption is more than twice the rate at which the human population rises. That being said, it can be easily inferred that the global water crisis is not chimerical. Undoubtedly, it is the plague of the 21st century. We, as the managers of BLUE GOLD INC, want to fight against this water scarcity. Hence the launch of our new product, called Sao will assist in this common cause to protect the planet against water scarcity. This product Sao is a lingual tablet which prevents dehydration. In other words, it is a substitute for water. Our market seems to be limitless. On a demographic analysis, the elderly folk form the base target audience as they are numerous in number and will therefore, be the first victims of the recurrent heat waves. But Sao can be seen as a consumer good for the lack of water which affects every human being. There are four main departments in our company (Finance, Sales, Marketing and Communication, and Research and Development). All the four departments are convinced towards achieving a common goal of ?Preventing water scarcity.'

Extraits

[...] But it is just a beginning, the challenge for the staff is to look like reliable of course and to work so that Sao could become a sort of reflex and last. In other words, Sao should become a consumer good, it means that Blue Gold must win the consumers' confidence. The 21st century has been the century of all disasters : humanitarian, ecological, medical . A myriad of companies have tried to change the situation but because of corruption and mismanagement, it has failed. Blue Gold is a new challenger so wait and see and never say die. [...]

[...] It will essentially fund the R(D department which is the core of our company. In 2030, we expect to double the sales gross and the return on investment is expected to be positive in 2032, only two years after the launch of Sao MISSION AND STRATEGY STATEMENTS 2.1 Mission Blue Gold Inc serves the health industry by providing quality equipment for people, thank to a wide range of products, to fight against the problem of dehydration. For several years, health problems linked to the lack of water or an increase of temperature on Earth have motivated Blue Gold Inc to concentrate its efforts on water researches. [...]

[...] Blue Gold Inc. wants to create a substitute market and also to raise its awareness among people. Thanks to this communication, people will know that Sao gives a new solution against dehydration and it will also permit people to prevent from dehydration Actions for communication A TV advertisement It will allow us to reach more people as possible: on the one hand, households, old people and children; and on the other hand, the medical field: doctors, old people's home, hospitals etc Thanks to this ad, people would freely buy Sao in parapharmaceutical area. [...]

[...] Today the market of water occupies an important place in the world's economy. This is the context that makes Blue Gold Inc a particularly innovating and modern firm Definition of the market The market we are positioned on is the paramedical market. Our aim is to help and accompany the people who are negligent and who do not hydrate themselves correctly. With our first product, the dehydration WaterWarn bracelet sensor, we invaded the paramedical market, and our image is correctly established in this field. [...]

[...] It is a lingual tablet which prevents dehydration; in other words, it is a water substitute. Our market seems to be limitless. Of course, the elderly is an obvious target since they are numerous and they are the first victims of the recurrent heat waves. But Sao can be seen as a consumer good for the lack of water affects everybody Management There are four main departments: Finance, Sales, Marketing and Communication, and Research and Development. Each head of department is an expert in its domain. [...]