Opportunities to enter the French market for 'New World' wines

Résumé du document

For 1900 years, wine growers have been meeting a lot of quality requirements. In 1907, because of the revolt of vine growers of the 'Midi' area, wine is defined as a natural product, resulting exclusively from the fermentation of grape juice.

Extraits

[...] 2nde assumption: the wine of Constance (of the field of Konstantia in South Africa) would be able to attract the consumers of today and tomorrow As for the 2nde assumption, I will say that the wine of Constance is likely great to seduce the consumers of today and of tomorrow because: - it is about a wine of which the year was already renewed (in the optics to make loyal the customer) - it is a wine of quality, fruity, which has own characteristics and complexities and at the same time easy to drink: it is a white wine, liqueur-like. - It is the subject of a modern, esthetic packaging and of a simple labelling, original and easy to identify. - It has a history (wine of Napoleon) and represents the culture of wine. [...]

[...] Conclusions and Recommendations In order to respect the deontology of the collection of information, there is preferable to remain neutral and never not to interpret an answer. The technique of the survey remains single in itself because it induces a direct contact where the interaction takes a very significant part since it goes indirectly carried the choice of probed towards answers. Indeed, the choice and the way of proposing answers of various qualities will have an influence on probed ineluctably. One can thus say that the survey remains a very powerful tool but which it must be well thought to be the most effective possible. [...]

[...] In 1907 because of the revolt of vine growers of “Midi”'s area, wine is defined like a natural product, resulting exclusively from the fermentation of grape juice. This process will conduct to the creation of Appellation d'Origine Contrôlée (AOC) in 1936 requiring to meet very precise specifications concerning the geographic origin, quality of beverage and rules of wine making process. Arrived at modern times, wine undergoes its first crisis by phylloxera which decimates a large amount of European vine growers which finally were saved by the importation of American young wine. [...]

[...] Moreover, the good definition and exploitation of these tools will be able to make it possible to obtain more results and thus of additional details on the perception of a product) II) Research Purpose The goal of research is to provide the whole of the necessary information to the development of an import activity, conservation and marketing of new world wines. However, the development of this kind of activity as with any other product that one would wish to develop on a market, first of all requires to determine the interest which could cause the new world wine nearby the potential consumers. The second element which would come to supplement and make it possible to start this activity will be the selection of wine able to satisfy these same consumers and thus to penetrate the French wine market. [...]

[...] We don't discover it but on the other hand we notice that it accelerated during twenty last years in particular with the emergence of the New World's producers (USA, Australia, New-Zealand, South Africa, Chile and Argentina) on the wine market. During ten years, the share of exported worldwide production rises from 15 to 25%. The exports share of new world wines exploded during 20 last years with of the world total against in the Eighties. The New World's producers developed art to exploit their soils for now delivering to Europe a wild competition on the international markets. The New World's countries search to penetrate markets like France. [...]