French Beer market overview

Thèmes abordés

France, Beer market, beer, popular drink, alcoholic drink, brewers, Heineken, Carlsberg, AB InBev, Pilsner

Résumé du document

From a European legal point of view, the wine market is considered as a substitute for the beer market to a certain extent: the Court of Justice of the European Union has ruled on various occasions that only inexpensive wines (with a price relatively close to beer) can compete with beer, largely considered a popular drink (Commission/United Kingdom, February 27th, 1980, 170/78; and Commission/Belgium, July 9th, 1987, 365/85).

Extraits

[...] GMS “grandes, moyennes surfaces” = hypermarkets, supermarkets. Magasins de proximité convenience, grocery store C. Suppliers The need for water of the beer), malting barley (essential cereal), hop (flower that gives the beer its aroma and bitterness) and yeast (facilitates the transformation of the sugar into alcohol) is undisputable. Al these ingredients are necessary to the brewing process. The water is nowadays used from any source as long as it is later on filtered. The malting barley is grown in Centre, Pays de la Loire, Champagne-Ardenne, Bourgogne and Lorraine. [...]

[...] (s.d.). Brand Content La saga Open Your World d'Heineken. Récupéré sur La Factory NPA: http://www.lafactory-npa.fr/strategie-digitale-contenus/2013/09/12/brandcontent-la-saga-open-your-world-dheineken/ Le Monde. (s.d.). Les Français consomment moins d'alcool. Récupéré sur Le Monde: http://www.lemonde.fr/sante/article/2014/04/10/les-francais-consomment-moins-dalcool_4398636_1651302.html Lichota, J. (2012). Beer statistics 2012 edition. Brussels: The Brewers of Europe. Sabrina Rocco, d. c. (n.d.). Heineken voit la vie en vert (O. [...]

[...] Beer Market Overview Geographical sector chosen: FRANCE Cameron MAURY & Jacobo ECHANOVE Table of Contents I. Qualitative analysis A. Market levels B. Actors in the beer market II. Quantitative analysis A. B. C. D. III. Consumer analysis A. B. C. D. [...]

[...] This tax is supposed to generate an income of 810 million of euros in order to plug some of the gaping holes of the French “Sécurité Sociale”. The French beer market has experienced a 10% decrease of the beer production in 2013. On the other hand and despite the new French tax on beer, many more craft beer makers and local brewers are implanting their business on the French territory. According to Brasseur de France, there are about new 300 local brewers. Before the 70s, there were thousands of local brewers in France before many of them disappeared. [...]

[...] Another form of promoting exclusivity for your own product. III. Consumer analysis A. Quota of consumers & its development It is unfortunately impossible at this stage to determine exactly how many consumers there are in the beer market. Although, there some similar surveys and questionnaires that have been published. This is because: Manufacturers & France Boisson (distributors) publish only the quantity of beer produced during a certain period. With that data, they are able to calculate their total turnover on that same period. [...]