Dominique Waquet, Marion Laporte, La mode, Que sais-je ?
Fiche de lecture - 7 pages - Marketing mode et prêt-à-porter
A notre époque, la mode est d'abord perçue comme un mouvement : ce qui était un jour admiré, imité, promu, diffusé, devient le lendemain passé de mode. Est à la mode celui, ou celle, qui fait, porte, lit, apprécie, écoute, dit… ce qui est considéré par les leaders comme le meilleur, le plus...
Analyzing H&M
Étude de cas - 20 pages - Marketing mode et prêt-à-porter
Our previous paper had concentrated its analysis on H&M with the implementation and subsequent consequences of the square model. We thereafter discovered that this company has created a solid foundation for a success story and this in turn provides a very green picture to the business world...
Plan marketing inter-marches : True jeans
Étude de cas - 16 pages - Marketing mode et prêt-à-porter
This document will highlight the marketing plan for True jeans. The company launched an online store in 2006, where people could buy their jeans online. The specialty of the company is that it tries to find the right jeans for consumers among the various brands that they partner with. Thus, it...
TMode: Trade show of fashion creators
Dissertation - 4 pages - Marketing mode et prêt-à-porter
The fashion industry includes, in term of activity, the manufacture of clothes, footwear and of sweaters, shoes, perfumes and jewels. An industrial company on 10 works in the field of the fashion. Sector was little concentrated, it groups together almost 2000 companies of more than 20 salaried...
Sur quels leviers marketing le secteur de la mode s'appuie-t-il pour atteindre la cible des adulescents ?
Dissertation - 16 pages - Marketing mode et prêt-à-porter
Les grands changements de notre société placent les jeunes dans un avenir incertain. Chômage, dégradation de l'environnement, situation économique précaire... Aujourd'hui, il est beaucoup plus difficile et inquiétant d'entrer dans le monde des adultes. Une preuve ? L'âge de plus...
Exposicion sobre la marca ZARA
Étude de cas - 3 pages - Marketing mode et prêt-à-porter
Zara es una cadena de tiendas de ropa perteneciente al grupo INDITEX, uno de los mayores grupos de distribución de moda a nivel mundial. Inditex cuenta con siete cadenas: Kiddy's Class, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho y Zara Home fundada por Amancio Ortega Gaona....
Marketing - Diesel
Étude de cas - 48 pages - Marketing mode et prêt-à-porter
In 1978 Renzo Rosso founded the Diesel clothing company. The brand's growth story was a phenomenal success in a short span of time. Indeed, its first market is the United States where the company carries out 15% of its sales turnover. In France, the sales have tripled in three years, to reach...
Zara et la globalisation
Étude de cas - 4 pages - Marketing mode et prêt-à-porter
Zara is a Spanish brand of clothes catering to women. Created in 1975 by Amancio Ortega, the brand developed till it developed into a true textile empire being worth more than 9 billion euros. Zara stores are present in 55 countries, with a network counting 752 shops located in strategic places...
Company focus: H&M
Étude de cas - 12 pages - Marketing mode et prêt-à-porter
Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of course, and it...
Burberry
Étude de cas - 49 pages - Marketing mode et prêt-à-porter
A distinctive luxury brand with international recognition and broad appeal. Design, source, manufacture, and distribute high-quality apparel and accessories. Great-Britain & position as the authentic British lifestyle brand. Repositioning of the brand: change of name, creation of distinctive...
International luxury distribution: Coach and Polo Ralph Lauren
Étude de cas - 56 pages - Marketing mode et prêt-à-porter
A comparison between two garment companies has been undertaken in order to understand the brands and their international significance in all areas of growth, distribution, profit and finally the end-users i.e. satisfying the consumer demand. The two companies that have been targeted are "Coach"...
Calvin Klein & Tommy Hilfiger : Distribution
Étude de cas - 61 pages - Marketing mode et prêt-à-porter
Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated and frozen, a new mode has been adopted by both companies to expand through new markets. The new expansion would be via distribution channels as well new target populations. American spirit is such that both aesthetic as...
A comparative analysis of the French baby wears market and its main competitors
Analyse sectorielle - 41 pages - Marketing mode et prêt-à-porter
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
Zara Vs Mango
Étude de cas - 42 pages - Marketing mode et prêt-à-porter
A few Spanish companies have succeeded in imposing themselves into the clothes retailing market, internationally. Indeed, most Spanish companies in this market do not have sufficient income to expand internationally. However, some of them have succeeded, surpassing the difficulties they met. This...
Levi's: The marketing strategy
Étude de cas - 11 pages - Marketing mode et prêt-à-porter
Jeans symbolize America: initially, it represented the hero of the conquest of the West, the cowboy. It then joined another American myth: that of the cinema. Youngsters were fascinated by the jeans toting character played by James Dean in Fury of Living. Jeans were exploited thereafter by...
Aubade on the lingerie market
Étude de cas - 2 pages - Marketing mode et prêt-à-porter
Aubade has managed to become one of the most famous lingerie brands on the French market, basically owing to the impact of the publicity campaign led by Ann-Charlotte Pasquier since 1992. Aubade has always innovated without renouncing to the basics. Its product line kept to the basic shapes and...
