TPE sur la mode vestimentaire dans la société occidentale
Dissertation - 8 pages - Marketing mode et prêt-à-porter
Travaux Pratiques Encadrés (TPE) traitant de la mode vestimentaire dans la société occidentale. Note obtenue lors de ce TPE : 15.
La mode masculine des années soixante-dix
Fiche - 7 pages - Marketing mode et prêt-à-porter
La mode évolue souvent de pair avec les sociétés et les changements, mouvements qui s'opèrent à l'intérieur de celle-ci. En effet, surtout au vingtième siècle, le monde a subi plus de révolutions, d'innovations, de guerres et progrès que jamais. Affirmer que les années soixante-dix sont sans...
etudes de cas CAROLL
Étude de cas - 2 pages - Marketing mode et prêt-à-porter
PLAN INTRODUCTION - Présentation de l'entreprise. - Problématique : Ses stratégies d'internationalisation. I- LES CHOIX D'IMPLANTATION DE CAROLL II- LES DIFFERENCES ENTRE MARKETING MIX DE LA FRANCE ET CELUI DE L'ETRANGER a) Clé de voûte b) Le marketing mix - le produit - le prix -...
Dossier de presse
Étude de cas - 2 pages - Marketing mode et prêt-à-porter
E n 2009, l'INSEE a recensé 821 000 naissances en France métropolitaine et dans les départements d'outre-mer contre 828 404 en 2007. De ce fait, le marché des vêtements pour enfants ne fait qu'augmenter. Du Pareil Au Même l'a bien compris et met en oeuvre des stratégies efficaces...
El marketing mix de Zara/Mango
Étude de cas - 3 pages - Marketing mode et prêt-à-porter
En este trabajo, se trata de comparar el marketing mix de Zara y de Mango. En un primer lugar, quiero introducir las marcas, y después voy a comparar sus marketing mix con respecto à la comunicación, el precio, la distribución y el producto. Zara hace parte del grupo Inditex, el líder mundial en...
L'évolution des rapports de séduction dans la lingerie
Dissertation - 7 pages - Marketing mode et prêt-à-porter
Au regard des articles et données étudiés, nous pouvons constater que la consommation de lingerie de séduction a fortement évolué. Cette mutation est due à des facteurs anthropologiques, psychologiques, sociologiques et économiques. En matière de définition, l'encyclopédie Encarta définit la...
Celebrity Endorsement in the fashion industry (march 2010)
Dissertation - 21 pages - Marketing mode et prêt-à-porter
This is an investigating research and the context of this research is Celebrity endorsement in the fashion industry. The research is dived up into two main objectives to help understand the effectiveness of celebrities in the fashion industry. It also aims to prove the hypothesis “Celebrity...
La beauté customisable
Dissertation - 20 pages - Marketing mode et prêt-à-porter
La réussite professionnelle est plébiscitée, les diktats de la minceur et de la jeunesse s'imposent et l'accomplissement personnel est symbolisé par le/la « working boy/girl ». La consommation est totalement liée au paraître. Nous sommes dans l'ère du « je consomme donc je suis ». Le consommateur...
Sector Analysis for Converse
Étude de marché - 13 pages - Marketing mode et prêt-à-porter
Converse shoes are more than just shoes. They carry with them almost 100 years of history and love of sport. Marquis M. Converse opened the Converse Rubber shoe Company in Malden (Massachusetts) in 1908. The company was a rubber shoe manufacturer, providing winterized rubber soled footwear for...
Le collant et son impact sur les femmes
Dissertation - 4 pages - Marketing mode et prêt-à-porter
Pendant des siècles, avant le début de l'émancipation de la femme, les jambes et les pieds représentaient une des parties du corps les plus sensuelles et donc privilégiées. Ces parties étaient quasi inexistantes pendant longtemps, car les femmes avaient toujours les jambes recouvertes par de...
"GoldenHook", une entreprise de service innovante - le tricotage sur mesure
Étude de cas - 6 pages - Marketing mode et prêt-à-porter
Since two years, knitted clothing is back in vogue. Knitted clothing adopts a very casual style and is related to childhood clothing. Moreover, there is a history. In the past, grandma used to crochet and make clothing for their grandchildren. Now, people are buying knitted beanie hat and scarf...
Strategy Analysis of Chanel
Étude de cas - 30 pages - Marketing mode et prêt-à-porter
We have decided to study Chanel for our university case study because it is an internationally well-known brand; one of the most famous and notorious in the luxury industry. Today Chanel belongs to the Wertheimer brothers who are the grandchildren of one of Coco's associates. The company was...
Le jeans
Dissertation - 26 pages - Marketing mode et prêt-à-porter
Le mot "jeans" est l'abréviation de l'expression "a pair of jeans". C'est un pantalon aux formes simplifiées, réalisé en denim, et selon la société Levi Strauss, possèdent des coutures doublées à l'intérieur des jambes, à rehausse dos muni de cinq poches dont deux plaquées dos ornées de doubles...
Un basic intemporel : la petite robe noire
Fiche - 9 pages - Marketing mode et prêt-à-porter
Selon les termes de Christian Dior : "Une petite robe noire est un élément essentiel de la garde-robe d'une femme." Aujourd'hui la petite robe noire reste la pièce maîtresse des femmes, à ressortir à tout moment. La petite robe noire a en effet la faculté de rester à la mode en continu,...
Haussmann District
Dissertation - 12 pages - Marketing mode et prêt-à-porter
The Boulevard Haussmann, running 2.53 kilometers from the 8th to the 9th arrondissement, is one of the wide tree-lined boulevards created in Paris during the Second French Empire by Baron Haussmann, with enthusiastic support from Napoleon III who wanted to renovate medieval Paris. The project...
Fashion history: main dates, facts & actors
Dissertation - 8 pages - Marketing mode et prêt-à-porter
The idea of fashion as we know it started from the industrial revolution of the 19th century. During the renaissance, fashion was used to differentiate the different social classes: the king was the only one who could wear certain colors or materials such as purple, fur, silk, lace etc. After the...
Marketing in islam : Case study AL-QUDS jeans
Étude de cas - 7 pages - Marketing mode et prêt-à-porter
At a time where slim fit jeans are quite famous and loved in Europe or in the United States, a new type of jeans and a new brand was born in 2006. It was named ?Al Quds', in the name of the holy city of Jerusalem. A simple product with a practical goal: facilitate the Muslim prayer. Al Quds...
Hello Kitty - International Marketing
Étude de cas - 29 pages - Marketing mode et prêt-à-porter
By wearing Asian culture symbols / Asian fashion the celebrities ensure that they are more accepted while promoting their songs and products in the Asian market. It is easier for the Asian fans to identify with the pop stars, e.g. Britney Spears and Paris Hilton, if these stars were seen with...
Business plan : Elegance
Business plan - 20 pages - Marketing mode et prêt-à-porter
Elegance designs, produces and sells clothes adapted to the expectations of senior and disabled people. Elegance is committed to remain close to its customers. The company is located in Lyon, a city that occupies a central position in the regions of Rhône-Alpes and PACA. This city has been chosen...
Inditex, Zara
Fiche - 2 pages - Marketing mode et prêt-à-porter
José María Castellano, deputy chairman and CEO of the Inditex Group, whose brand Zara, has helped build the fashion empire to a worth of 13 billion. Zara employs around 50,000 people and takes on 7,000 new employees every year. In 2004, it opened a new store every day somewhere in the world, and...
The Levi's' brand development strategy
Étude de cas - 6 pages - Marketing mode et prêt-à-porter
All over the world, companies create a brand strategy and try to make it evolve to grow up. Thus, Levi Strauss & Co has managed to build its brand image of Levi's. Over a period of time, the company and its brand have developed in the world. They constantly innovate in their production and...
Organic clothing: a change in behaviour - analysis of marketing campaigns
Étude de cas - 4 pages - Marketing mode et prêt-à-porter
As consumers become more concerned about the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has changed dramatically (Ramberg, 2007). Consumers has started to accept and purchase organically made clothes, thanks to the campaign of eco-friendly...
Launch of a masculine lingerie brand
Étude de cas - 13 pages - Marketing mode et prêt-à-porter
In the last few years, we find some new products for men. They are based on a new trend: men are taking care of themselves more than ever. Traditionally, women took care of them. Because of that, these products are copied from the women ones. Now, every man in Occidental countries does sport,...
Brand management: Quicksilver
Étude de cas - 6 pages - Marketing mode et prêt-à-porter
In order to gain a competitive advantage over rivals, companies create brands that represent aspirations and a desirable image of life that the customer would like to identify with. Brands are accused of all sorts of evils, from threatening our health and destroying our environment to corrupting...
Shoes innovation: a new opportunity for the shoes' market
Étude de marché - 15 pages - Marketing mode et prêt-à-porter
After conducting some researches we decided to work on the sportswear shoes sector as we found that there were real opportunities to innovate in this sector along with the other reasons which we will explain further in this report. We could define our product as a new product line since we want...
Zara: It for fast fashion
Étude de cas - 8 pages - Marketing mode et prêt-à-porter
According to porter model, there are five main forces to analyze the structure of competition of a given industry. Despite some limitations, this model is of High relevance to identify the main forces of the competition in a given industry. Market growth: the dynamic of the market is relatively...
The Bourjois trademark
Étude de cas - 5 pages - Marketing mode et prêt-à-porter
Bourjois is a modern and very well-known trademark. It proposes perfumes, make-up and personal hygiene products (shower gels, deodorants and body creams) which can be found in supermarkets and hypermarkets (Carrefour, Leclerc …), in perfume shops (Sephora …) or in department stores...
Competitive environment analysis: H&M
Étude de cas - 10 pages - Marketing mode et prêt-à-porter
We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...
Caroll in China: strategic marketing plan
Étude de cas - 22 pages - Marketing mode et prêt-à-porter
With an economic growth of nearly 10%, China looks very attractive to a lot of companies today. The emergence of a strong middle class characterized by a high purchasing power makes opportunities plentiful. However, China's huge market is much more complex and specific than western ones. That...
Global industry study : H&M
Étude de cas - 22 pages - Marketing mode et prêt-à-porter
The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. The company we are going to study is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this...
