What are the reasons of Zara´s success?

Résumé du document

In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex Group is the most successful in the Spanish textile sector. It is a thriving multinational and one of the largest multinationals in Spain. Inditex group is located in most countries, in particular, Europe and North America. Its success is due to its original strategy which is explained in this motto: open the doors of the fashion world to everybody by affordable prices. Its presence in most of the countries and its strategy are aiming to attract as many customers as possible. Indeed, inditex group has grown quickly that is why we chose to analyse the main reasons of Inditex and Zara success. Firstly, we will discover the group Inditex through its presentation and history, then the most famous brand of this group which is Zara and especially how it managed to become a top brand all around the world.

Extraits

[...] 185 stores Clothes for young adults. 302 stores Clothes for young adults. MIDDLE EAST: 153 stores Zara : 47 Pull & Bear : 26 Massimo dutti : 19 Bershka : 20 Stradivarius : 25 Oysho : 6 Zara home : 10 Kiddy's Class : - EUROPE: stores Zara : 761 Pull & Bear : 398 Massimo dutti : 350 Bershka : 368 Stradivarius : 275 Oysho : 173 Zara home : 135 Kiddy's Class : 185 AMERICA: 252 stores Zara : 130 Pull & Bear : 28 Massimo dutti : 21 Bershka : 45 Stradivarius : - Oysho : 21 Zara home : 7 Kiddy's Class : - ASIA-PACIFIC: 58 stores Zara : 50 Pull & Bear : 2 Massimo dutti : 6 Bershka : - Stradivarius : - Oysho : - Zara home : - Kiddy's Class : - AFRICA: 5 stores Zara : 2 Pull & Bear : - 34578MNW^ ïáïá˸¥?{d{YE8Massimo dutti : 1 Bershka : - Stradivarius : 2 Oysho : - Zara home : - Kiddy's Class : - 152 stores Clothes for young adults. [...]

[...] It is a real competitive advantage. The other competitors, such as GAP and H&M need between three and four months in order to launch a new collection in the market. That means that Zara can quickly identify and catch a winning fashion trend, while its competitors are struggling to catch up. A large design team works on it during the year trying to identify the prevalent fashion trends and to design styles to match the trends. Zara's machinery, contrary to other retailers, can react immediately and produce a response in term of new style in a very short period of time. [...]

[...] or1454 stores V. Clothes for teenagers VI . VII. VIII. rs gers Main Brand of Inditex 990 stores Clothes for young adults. 200 stores Clothes for young adults. 185 stores Clothes for young adults. [...]

[...] 1988: The opening of the first ZARA store outside Spain occurs in December 1988 in Oporto (Portugal) 1989 - 1990: The United States and France are the next market in which the group targets along with the opening of outlets in New York (1989) and Paris (1990). 1991: The birth of the PULL&BEAR chain and the purchase of 65 per cent of the MASSIMO DUTTI group 1994: INDITEX continues to open new international markets: Mexico in 1992, Greece and Belguim in 1993 and Sweden in 1994. 1995: INDITEX acquires the whole of the share capital of MASSIMO DUTTI. This year also sees the opening of the first store of the Group in Malta and in the following year in Cyprus. [...]

[...] What are the reasons of Zara´s success? Contents Introduction I. Inditex group I.1. Inditex group I.2. Localisation all around the world I.3. Global strategy II. A particular case : Zara II.1. Zara' success story II.2. Zara ‘strategy II.3. Zara's competitors Conclusion Bibliography Introduction In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. [...]