Plan marketing inter-marches : True jeans

Résumé du document

This document will highlight the marketing plan for True jeans. The company launched an online store in 2006, where people could buy their jeans online. The specialty of the company is that it tries to find the right jeans for consumers among the various brands that they partner with. Thus, it gives a more personal feel to the customer when they choose their jeans.

All that the customer has to provide is his measurements to the company along with the specifications such as the style preferences and the fit, and they promise to find the right pair of jeans that fit him. The company launched its first store in New York City and has plans to expand to Buffalo, Rochester and many more cities.

Jeans are among the most sold clothing in the world. It is a style that does not date, lots of people are wearing jeans nowadays, and with all the different kind of styles that the brands are proposing, it is easier to find "the perfect jeans for ourselves".

The U.S. jeans industry is a $12 billion retail consumer market in 2006, just as it was in 1998. An estimated 450 million pairs of jeans are purchased every year on an average annual basis. Indeed, jeans are the most widely produced piece of apparel in the U.S.

Extraits

[...] And a after sales service to and to understand our customer to have a better service. Average consumption of the internet users in the world 31 Number of connection per month 66 Number of sites visited per month 1.268 Number of pages seen per month 26:16:21 Time spend each month in from of a computer Time spend for each internet pages The prices of the pair of jeans we are selling will be only 10% higher than the real price that the brand is proposing. [...]

[...] It is a style that does not date, lots of people are wearing jeans nowadays, and with all the different kind of style that the brands are proposing, it is easier to find perfect jean for ourselves”. The U.S. jeans industry is a $12 billion retail consumer market in 2006, just as it was in 1998. An estimated 450 million pairs of jeans are purchased every year on an average annual basis. Indeed, jeans are the most widely produced piece of apparel in the U.S. Jeans have long been a cyclical market being driven in the main by factors such as employment conditions, U.S. productivity, fashion trends, lifestyle factors, and celebrity endorsements. [...]

[...] Premier Brand Partners have unique access to much of this data for their own brand. True Jeans' Premier Partners can use this data to improve their sizing scales, target underserved customer segments, and improve QA standards in order to satisfy the demands of discerning customers Maintaining Current Situation in the Market For our company Truejeans, we need to keep the database about the consumers, always update! It is very important for our business service if we want to keep a good Customer Service and After Sale Service. [...]

[...] FUTURE MAPPING 15 to 40 Online Users None Online Users Jeans Consumers Consumers Not Jeans Consumers With this future mapping we will reach every jeans consumer, anyone that is used to wear jeans and not only overweight people Desired Marketing-Mix For our desired Marketing Mix we will focus on the prices to be more competitive and we can enlarge our product line by selling not only jeans but also shoes, t-shirt, etc. And we can also work on the promotion, to bring even more customers. Product (Service): As we said before, we can sale shoes, t-shirt and pull-over to make our product line bigger. Customers could then buy not only jeans that perfectly fit them also, the right size for their t-shirt and shoes! [...]

[...] Agreement with all the brand (to have discount) Potentials entering More and more potential entering companies go in competition (shopping online is more common nowadays) Competing intensity Fragmented Clients Clients / distributors B to Negotiation with the final consumers. There is no negotiation online. Recommending costumers system. Substitution product Every jeans stores. Any clothe such as other trousers or skirt for women or shorts, etc. women But for the moment even if there is a lot of competitors in this market, our concept is innovative and as a lot to offer to the customers. [...]