Launch of a masculine lingerie brand

Résumé du document

In the last few years, we find some new products for men. They are based on a new trend: men are taking care of themselves more than ever. Traditionally, women took care of them. Because of that, these products are copied from the women ones. Now, every man in Occidental countries does sport, wears fashion clothes, uses at least one skincare product per day. It seems that to look good is very important today. That's why, some companies try to be innovative and pioneers in some freshly created markets: those ones are makeup, UV treatment etc. But the real problem in these markets is the fact that they are too much woman-like than anything else for most men. Men's World is about producing and selling masculine lingerie for men that need to be seducing and sexy. This is different from makeup for example, because these products do not look like women ones.

Extraits

[...] It would be also a support to get promotions (via codes), database from registrations, and addresses of the partner outlets The logo is composed with the M and the W of the name. These letters are placed just like to make links of waves. This is a representation of the love link and the merger of lovers' bodies. Product description To be successful when we have a newly innovative small business is to be focused on only one or two products. The goal with MEN'WORLD is to create on one side a product that will drive the brand and help awareness. [...]

[...] He has experience in activities such as fashion industry, automobile, press, insurance and coffee regarding management and marketing. For many of them it was internships but in the coffee industry, he has a 3 year experience for Nespresso, one of the best marketing successes in the world of the 20 last years. This person who is the founder of the company believes that Marketing is a science that could be applied in any kind of activities. - Marketing assistant: Jessica T. This person has a 4 year studies after A-level background in marketing at EDC. [...]

[...] If we convinced those targets, customer loyalty could be created and so the brand will escort them all along their lives. But with the time, they get resources, so it will be the moment to create more expensive products thus the prices will be justified thanks to innovation and quality (raw materials, production process, designers used The best price would be for the short and for the tee shirt. (Final price to the final customer). It means that the price of selling to the distributors will be included from 10 to for the first and 18 to for the other. [...]

[...] The name of the company has been chosen because of the rising demand of products but also regarding the trends. That is a fact many men are interested in taking care of their appearance but are a little bit afraid about feminine-like behaviours. That's why the name keeps a pure masculine touch. The company would be based in France but the production will be made in Eastern Europe. The goal is to minimise the cost of each product keeping a standard of quality. [...]

[...] However, the price is very low. Comparison of the different products: We could talk about delivery, credit terms, reliability or return policies but theses are standards points in the fashion industry so those points won't have real impact in the choice of suppliers for the distributors. Barriers to entry: Here are some barriers that could be considered as barriers to any entry: - The new trend of men taking care of the appearance is understood by some men as women-like behaviour or negative homosexual behaviour. [...]