"GoldenHook", une entreprise de service innovante - le tricotage sur mesure

Résumé du document

Since two years, knitted clothing is back in vogue. Knitted clothing adopts a very casual style and is related to childhood clothing. Moreover, there is a history. In the past, grandma used to crochet and make clothing for their grandchildren. Now, people are buying knitted beanie hat and scarf from factory without looking who made it. GoldenHook has decided though a very innovative idea to develop a new concept for people who want to buy unique knitted products. All the products are made by grandmothers on demand only.

Only the limited series are prepared in advance because those are co-branding products. Furthermore, GoldenHook has rigorously selected the noblest goats in order to offer wool samples with a wide variety for natural colors. Goldenhook want to develop a « Grandma Communinity » all over the world in order to distribute its products to new customers and to hire new grandma from foreign countries. For instance, a Los Angeles guy will be able to go online and chose a grandma from Los Angeles, or the Pekin guy a grandma from Pekin. By knowing exactly where is from the grandma, the customer will be more confident on the product he will purchase.

Extraits

[...] Thanks to that website, GoldenHook is building an ongoing relationship with the customer by customizing products and services in order to meet its customer's needs. Convenience and accessibility: The website plays a major role in the business model. Through it, the client will start the GoldenHook experience and see the E-commerce differently. E-commerce offers buyers maximum convenience. For GoldenHook, it offers a way to cut costs and expand its market. The main advantages are: -Full access 24h/24h and 7days/7 days. [...]

[...] "GoldenHook", une entreprise de service innovante - le tricotage sur mesure Introduction Since two years, knitted clothing is back in vogue. Knitted clothing adopts a very casual style and is related to childhood clothing. Moreover, there is a history. In the past, grandma used to crochet and make clothing for their grandchildren. Now, people are buying knitted beanie hat and scarf from factory without looking who made it. GoldenHook has decided though a very innovative idea to develop a new concept for people who want to buy unique knitted products. [...]

[...] GoldenHook' business reposes on 3 different variables, which are each playing a major role The Client: what people expect? I think people are kind of traumatized by all the clothes knitted by their grandma. I did never like to wear the clothes knitted by my grandma when I was a child It was because other children were wearing brand-new clothes, so I didn't want to look different. But, as you can see, even if like I did, you said that you would never wear again this kind of clothes. [...]

[...] Sociability: GoldenHook has already planed the future. They want to develop a “grandmother” network through the internet in addition of a customer's network. By buying an item on the website, GoldenHook doesn't see the purchasing step like it used to be. In fact for this E-firm, the buying act is a social act. The grandmother is not seen as normal employees, because they are retired people. The grandmothers are a not machine, that's why the company allows them to delay their production if they can't do it on time. [...]

[...] It concerns the source of the raw material. Indeed, the wool comes from organics' farmers. The company is closely linked with these farmers. The products : GoldenHook sells knitted bows, Snoods, scarves, beanie hat and soon they will sell knitted ties. They also have a co-branding collection with Bandit- Bambi, which is a children's brand. -The price: It starts from 56 Euros for a scarf and can reach the peak of 650 Euros! But the price varies depending on the length and width of the scarf. [...]