Viral Marketing: Wilkinson

Thèmes abordés

Wilkinson video game marketing viral

Résumé du document

The ad was created in September 2007
- The video clip was watched over 6 million times in 220 countries!
- The game "Fight for kisses" was downloaded 340,000 times.

- Result:
Wilkinson is one of the leading brands in its market segment (before Gillette). Instead of launching a campaign to introduce a razor with no less than 16 blades, Wilkinson went for a little more innovative option this time by creating this game to showcase its product : Quattro Titanium.
The JWT agency did its best campaigning for Wilkinson, with "Fight for Kisses".
- With a funny blockbuster style intro movie, the site came up with a remarkable approach by allowing users to download a full game in which a baby kicks his dad.
- The brand even gives a chance to win several prizes.

Extraits

[...] Why the advertising has such a fame? Untitled-2.JPG < number > The impact of the advertising Wilkinson wins in fame : the brand is more spontaneously quoted when it is a question of quoting a brand of razor = The playful aspect, and innovative brings a real effect on the image of the brand for high-technology and innovation Why the advertising has such a fame? < number > Untitled-2.JPG < number > Why the baby is so angry against his father? Untitled-2.JPG < number > Because his mother is paying less attention to him Untitled-2.JPG < number > How the baby is training to beat his father? [...]

[...] Untitled-2.JPG < number > Sports training Untitled-2.JPG < number > Why wilkinson decided to launch this advertising campaign? Untitled-2.JPG < number > - To become a main actor of shaving - becoming number one before gilette . Untitled-2.JPG < number > Why did they use such an original way of advertise? Untitled-2.JPG < number > - Proceeds benefit - Emotional values . Untitled-2.JPG < number > Do you think this advert has a lot of impact? Untitled-2.JPG < number > Do you think this advertise could make you buying this product? [...]

[...] - All young boys between 17 and 25 years old. - They used “Fun radio”, “Europe 2”, “youtube” or “la méthode Cauet” Our opinion - Funny and brilliant in conception and execution. - It shows that finally all men are “babies” : they are jealous when their wife or girlfriend kiss or pay close attention to the new member of the family. - This is an idea that contains a common truth, a reality of life felt by many. - As for us, the clip is very entertaining and we are curious to see the game in play < number > THE WEBSITE Untitled-2.JPG Viral Marketing Viral Marketing is a kind of advertising where the consumer can participate. [...]

[...] - JWT agency did his best campaign for Wilkinson, bringing the kids to the spotlight again with Fight For Kisses. - With a funny blockbuster style intro movie, the site has a remarkable approach to allowing users to download a full game where a Baby can kick his dad - The brand gives you a chance to win several prizes Untitled-2.JPG < number > About the clip - This 3D video looks like a preview of movie - You can find and download this original game at this website: www.ffk-wilkinson.com - This clip was rewarded by the Méribel festival in December 2007. [...]

[...] The dad et the baby argument for kisses's mum. Untitled-2.JPG < number > Your skin as soft as a baby's Untitled-2.JPG < number > Characters Untitled-2.JPG < number > Untitled-2.JPG < number > Your Character Untitled-2.JPG < number > Your Weapon Untitled-2.JPG < number > The Fight Untitled-2.JPG < number > Advergame's concept An efficient media strategy and a lot of creativity An original initiative of Wilkinson and his ad agency JWT Lot of publicity Untitled-2.JPG < number > ARTICLES Untitled-2.JPG Magazine CHOC Untitled-2.JPG < number > Magazine ENTREVUE < number > Magazine PREMIERE Untitled-2.JPG < number > THE REASONS OF THIS SUCCESS Untitled-2.JPG Why the advertising has such a fame? [...]