E-business: CBS

Résumé du document

Everyone has a favorite show on television, whether it is drama or a comedy. And in today's present age and time, one can claim that television is present in every household of the residents of developed countries (and this claim is becoming more and more true in developing countries). In a nutshell, television is considered a necessity rather than a luxury item. As a French native, I (like many of my French peers) was unaware of the gentle ?war' that requires huge television networks to constitute in producing those favorite shows in the United States. Indeed, the turnover from these companies comes from the success of its shows (as the number of viewers increase, the price of the commercials and TV ads increase simultaneously). CBS, the television channel which airs TV shows and other shows is one of the biggest in the United States with reported revenues of 14.072 billion dollars in 2007. And the competition is fierce when it is a question of catching the viewers' attention at the prime time. Besides the television network competition, the launch of websites such as Youtube and other streaming TV video websites, provide full episodes from any TV show aired on television. This phenomenon is increasing dramatically and is also encountering cut-throat competition. Therefore, in order to retain its activity and stability, CBS has counter attacked by ensuring that there is no overwhelming effect created by these new arrivals.

Extraits

[...] The website is divided into five sections (Shows; Video; HD Video; Watch and Chat and Schedules). Each part allows to you know more about the shows and to watch them, depending on the type of information you are looking for. Also, on the top right of the webpage, there are links that enable you to navigate on the other CBS sites (and divisions): the store, CBS Sports or CBS News. But I will focus on the CBS.com website, since, in my opinion, I think it is the one that needs the most improvements. [...]

[...] CBS, the television channel which airs TV shows and other shows is one of the biggest in the United States with reported revenues of 14.072 billion dollars in 2007. And the competition is fierce when it is a question of catching the viewers' attention at primetime. Beside the television network competition, the launch of websites such as YouTube and other streaming TV video websites, which provide full episodes from any TV show airing on television, is increasing dramatically the competition. Therefore, in order not to loose its activity and not be overwhelmed by these new arrivals, CBS needed to counter attack. [...]

[...] When is the winter break? Are there new TV shows that would interest me? etc Having all these information posted on my e-mail account would make me more prone to go on their website or watch some of their new TV shows (that I would have known through their RSS feed). Any other subscriber to the RSS feed would get the information it wants, thus for CBS, it could be like promoting almost for free for its existing shows and the upcoming ones. [...]

[...] It would be wise for CBS to ASEO system. The principle of SEO is simple: it is a system that optimizes the traffic of a website by editing its contents in such a way that search engines (like Google or Yahoo) will put it on top of the rank. It functions with key words, the same you put in your search engine Definition taken from Wikipedia 8 Being at the top of the search rank mean that people will more be more likely to clink on this link and thus, the website will be more visited and seen. [...]

[...] I would really put the emphasis on Facebook. Indeed, there many groups for CBS but they are all about one show; CBS should create a CBS group that would allow anyone to have information and news about their shows 3 Kevin Kelly, quoted on the article Qu'est-ce que le web 2.0 written by Hubert Guillaud, on the www.internetactu.net website 7 (through updates); moreover, people would talk about their favorite shows or about other shows of the television network: people not knowing about them would certainly look for them on the Internet, watch them and so on (buy the DVDs, become themselves fans, etc.). [...]