Case study: France Telivisions
Étude de cas - 13 pages - Marketing des médias & communication
Because the French revenue court concluded in its public report of 1998 that France Télévisions did not manage either to keep its running costs under control, or to develop adapted structure plus investment operations to suit the group strategy, a law was set up on 1st, August 2000 to create a...
Miramax Company
Étude de cas - 18 pages - Marketing des médias & communication
The world of the cinema is a very peculiar one. And because it is a very peculiar one, I choose to study the most peculiar firm on this market: Miramax. This choice has been motivated by the fact that this firm had a very strange story which determines its strategy. While at the beginning it was...
E-business: CBS
Étude de cas - 9 pages - Marketing des médias & communication
Everyone has a favorite show on television, whether it is drama or a comedy. And in today's present age and time, one can claim that television is present in every household of the residents of developed countries (and this claim is becoming more and more true in developing countries). In a...
Global business and innovation: The case of Belgacom TV
Étude de cas - 24 pages - Marketing des médias & communication
In the general context of globalization, “innovation is the key element in providing aggressive top-line growth and for increasing bottom-line results". This is deeply anchored in the companies' daily life and golden rule of success. Programs of organizational innovation are typically...
The journal Liberation and the young French readership
Étude de cas - 20 pages - Marketing des médias & communication
Liberation is a daily newspaper first created in 1978 by J.P. Sartre. Originally at the extreme left wing of the French political scheme but through the decades it has shifted to a more leftist, labor-style orientation. The paper has been facing financing issues that have been undermining its...
Benetton Group's advertising campaigns, an expression of our time
Étude de cas - 17 pages - Marketing des médias & communication
Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments, shoes,...
Commercial strategies and management policies of Lagardère
Étude de cas - 32 pages - Marketing des médias & communication
Lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: Lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which it holds a 14.98% share. Lagardère Media is a...
Dove advertising campaign
Étude de cas - 18 pages - Marketing des médias & communication
In the modern days, media is everywhere. Communication is not only essential, it has become a necessity. Media includes the choice of advertising channels, for example, television, radio, newspaper, direct mail, and to be recognized, it is important to stand apart from the others. The creative...
To launch a free night-life magazine distributed in Los Angeles
Étude de cas - 10 pages - Marketing des médias & communication
The night life business is based on the organization of popular events. Thus, Nocturnal Co. is planning to set up a party every 2 months, which will enable direct marketing activities such as the following: -cross advertising campaigns via flyers, billboards, radio -gifts, sporting the...
Analysis of advertisements techniques
Étude de cas - 4 pages - Marketing des médias & communication
Advertisers use every possible means and techniques to sell all kinds of products, from the cheapest to the most expensive ones, from the most to the least useful. When making an advertisement they make sure that their product will be attractive, desirable, and that it will create the need to...
How do organic cosmetics currently communicate on their products? How may they improve the current communication? How the green marketing can improve this communication?
Étude de cas - 45 pages - Marketing des médias & communication
This is a research which will be conducted on Bio Cosmetic products and marketing of these products. To elaborate further, the objective of this research is to demonstrate that a company can sell better products (i.e. nature free organic cosmetics) with the help of good marketing concepts and the...
Comparing two advertisements for the brand "Got milk?"
Étude de cas - 4 pages - Marketing des médias & communication
First, this report discusses projected images by comparing and contrasting two different advertisements and the brand themselves. Second, it analyze the techniques employed by the marketer to project those images. And finally, it analyzes and assesses the positioning strategy of both the brands...
How third world countries can develop themselves in a globalized market? - publié le 03/01/2007
Étude de cas - 3 pages - Marketing des médias & communication
The purpose of this assignment is to analyze two advertisements for brands within the same product category that project different images to the consumer. The information required to analyze the brands has been gathered from various sources such as books on consumer behavior, personal interest...
Actimel Advertising and Media's
Étude de cas - 16 pages - Marketing des médias & communication
Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a world where advertising bludgeoning is on every...
Commercial and marketing success of ' Canal + ' .
Étude de cas - 12 pages - Marketing des médias & communication
Throughout this paper, I will try to describe how canal +, a television channel became a cult. The choice of this TV channel was immediate because of the attention I pay to it. It also appears to be particularly interesting on account of the story of the company, but is especially attractive...
