Global business and innovation: The case of Belgacom TV

Résumé du document

In the general context of globalization, "innovation is the key element in providing aggressive top-line growth and for increasing bottom-line results". This is deeply anchored in the companies' daily life and golden rule of success. Programs of organizational innovation are typically tightly linked to organizational goals and objectives, to the business plan, and to market competitive positioning.

This world is constantly expanding and is becoming more important. Internet, voice market, digital industry, and telephone market are well-known sectors for innovation. They are indeed key sectors as the manner of doing business is highly influenced by their use. As we are all aware, Internet has revolutionized the way of thinking, working, getting informed and operating in the business area. This is true in different aspects; the access of information, the speed of connection, the facility of downloading information. ADSL was the first step to the launching of new daily life products and innovations.

Extraits

[...] Protections Belgacom has not contracted any direct patent for Belgacom TV. This choice is based on two major facts. To start with, Belgacom has no obligation to contract patent because the technology used for the digital TV relay on existing technical characteristic controlled and regulated by International Standards Organization (ISO, CCIT). The characteristics of ADSL are previously defined; is the case for the speed of connection, the type of connection, the quantity of information downloadable Furthermore, the functionary of Belgacom TV is only feasible and compatible with a Belgacom ADSL, which means that customers using a competitor's modem can not implement Belgacom TV. [...]

[...] Conformance to regulations Belgacom's motivation and objectives A first important point to tackle to answer the question of the motivation and objectives is the economical situation of Belgacom at the start of the project. Indeed, Belgacom has started the conception of Belgacom TV in a period were they were loosing the monopole on voice communication. This lost was the consequence of two major elements. On the one hand, the arrival of mobile communication has drastically decreased the number of landline members. [...]

[...] “Development phase: This phase lasted about 6months. It is difficult to establish a precise chronology of the process because all the workpackage were in constant interaction. However, it is obvious that the two first team involved were the WP Network and WP CPE. They were responsible for all the laboratory tests, the network development and the contact with partner (in this case Siemens) for the composition of the modem, decoder and equipment. The second intervener was the WP Product which has determined precisely the technological characteristics of the future product. [...]

[...] Global business and innovation: the case of Belgacom TV Introduction In a general context of globalization, “innovation is the key element in providing aggressive top-line growth and for increasing bottom-line results". This is deeply anchored in the companies' daily life and golden rule of success. Programs of organizational innovation are typically tightly linked to organizational goals and objectives, to the business plan, and to market competitive positioning. This world is constantly in great expansion and is becoming more and more important. [...]

[...] Barriers and solutions a. Obstacles To start answering the question of the obstacles and solutions, it is important to notice that the major obstacles met by Belgacom are internal ones. Internal obstacles : Firstly, the problem is that most of the actors are always reluctant to change. Indeed, it is obvious that in an organization, in the conception phase there are constantly pessimistic persons. If people don't see the point, the financial and strategically advantage they will adopt systematically detractor behaviour. [...]