Etude sectorielle des industries du luxe
Analyse sectorielle - 4 pages - Marketing luxe
Les produits de luxe sont des articles de haute qualité, à marché très ciblé et de faible diffusion comme certains segments de la mode, maroquinerie, joaillerie, lunetterie, parfum, orfèvrerie, vins et spiritueux...L'achat d'un produit de luxe ne vise pas à répondre à un besoin immédiat mais à...
Clarins : Yesterday and today
Étude de cas - 15 pages - Marketing luxe
The aim of this document is to critically review the marketing and business of the company plan by producing a marketing strategy report (see Appendix). Afterward, we shall present a new strategy to address issues that have been highlighted during the audit. This report contains a marketing...
L'Oreal Redken For Men
Étude de cas - 22 pages - Marketing luxe
As a part of the seminar ‘Marketing stratégique et opérationnel', we are going to take on the role of a marketing manager in order to propose a new range of products that could allow Redken for men to become the number one men's brand in the salon professional industry. To be able to do...
One luxury for one country
Étude de marché - 39 pages - Marketing luxe
Globalization is one of the most important changes that the countries have suffered in the last years. As a consequence of this, enterprises have being looking for a way to expand their market as well as a way to make bigger their brand in order to have more consumers, more sales and for sure...
Presentation of Nespresso
Étude de cas - 12 pages - Marketing luxe
Coffee is a product which has become indispensable today. Coffee represents 4% of the world trade foodstuffs that are exchanged. More than a simple product, drinking coffee, and during anytime of the day, has become a rite, a custom, a tradition. Nespresso is a brand of Nestle, a Swiss firm....
Parfum d'Orsay: A strategic marketing proposal
Étude de cas - 12 pages - Marketing luxe
The purpose of this report is to make an analysis of the luxury fragrance market and, after this said analysis, to propose some strategies to the D'Orsay rare fragrance company so that they might improve their financial and marketing performances. The use of the term 'luxury...
Individual and Organisational learning : Gucci
Étude de cas - 9 pages - Marketing luxe
This report aims to understand the training process in general, and using such literary devices in particular. It has been demonstrated that a clear and defined plan must be followed in order for the training to be successful, both for the company and its employees. A study was conducted in the...
Men's luxury ready to wear clothes in France
Étude de marché - 6 pages - Marketing luxe
The Haute Couture and the luxury ready to wear clothes account for a worldwide turnover of €20 billion. This activity is characterized by a multiplicity of actors and strategies. The weight of the fashion industry in the French economy represents a sales turnover of € 10 billion (17%...
Smirnoff Ice Vs. Bacardi Breezer
Étude de cas - 73 pages - Marketing luxe
The male cosmetic market might seem inconsequential to many, but it is a developing market and whether a man uses cosmetics or dislikes it, the social evolution in men's behavior offers good opportunities. From a historical point of view, the first brand to enter the cosmetic market for men...
Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)
Étude de cas - 6 pages - Marketing luxe
Gucci benefits from a high level of awareness and a prestigious status all over the world. This aspect made it a global status symbol. Donna Karan International, designs, manufactures and sells clothes under the name of 4 brands: Donna Karan New York, DKNY, DKNY Jeans and DKNY Active. Donna Karan...
Le marché de l'art contremporain est-il assimilable au marché du luxe?
Dissertation - 8 pages - Marketing luxe
Il faut être attentif au fait qu'il s'agit ici d'analyser non pas l'art contemporain & le luxe mais bien le marché de l'art contemporain et le marché du luxe. Les biens - compris dans l'acception large du concept : objets et services - ne sont qu'un aspect du marché quel qu'il soit. La...
Influencia del textil chino en Europa, ejemplo de una marca de lujo LVMH
Étude de cas - 36 pages - Marketing luxe
A través de la presentación de una marca de lujo, LVMH, se trata de considerar y medir la influencia del textil chino en Francia y en Europa. Tambien, se analizan los vínculos directos entre el textil chino y Louis Vuiton. En la primera parte dedicada a la descripción del grupo LVMH, se presenta...
L'Oréal Paris hommes
Étude de cas - 15 pages - Marketing luxe
L'Oreal was founded in 1907 by Eugene Shculler. It got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business, including hair...
Analysis of Nespresso's targets
Étude de cas - 4 pages - Marketing luxe
Nestle was built in 1866 by Henri Nestle, a pharmacist who developed baby food for babies who did not get their mother's milk. Nestle doubled its size during World War I. In the 1920s, Nestle expanded its range of products like chocolate that became its second activity after milk. Nestle...
Marktstudie : Brut de Rose, Fossier
Étude de cas - 5 pages - Marketing luxe
Der Biskuiter Markt ist ein wachsender und dynamischer Markt, der Nutzen auf die Image von der Region zieht. Trotzdem handelt es sich um einen Konkurrenzen Markt, mit vielen verschiedenen Etude de marché en allemand, pour le lancement par la marque Fossier d'un nouveau produit imaginé pour...
Comparison between Tiffany VS Bvlgari
Étude de cas - 45 pages - Marketing luxe
It is an astonishing fact that the jewelry sector is the largest in the luxury goods industry with a global retail sales amounting to $150 billion. The biggest contributor is the US. The US market represents a total of $ 43 billion in this industry. Some of the major players in the luxury...
Giorgio Armani: Company profile and strategy
Étude de cas - 37 pages - Marketing luxe
As coined by Giorgio Armani,'Elegance is not about being noticed, but about being remembered.' Giorgio Armani was born on 11 July 1934 in Piacenza, Italy. He began his career by working in a departmental store called La Rinascente, as a window dresser. Giorgio soon emerged as an Italian...
A Strategic Overview of men's cosmetics: An Industry Profile
Étude de marché - 28 pages - Marketing luxe
The men's cosmetics market was estimated at 10 billion in 2004. It increased by 43% from 1997 to 2002 (in France global turnover of men's cosmetics increased by 140% from 1998 to 2003 and reached 42.16 million in 2003). Data-monitor forecasts that the US and European men's cosmetics...
Escada: A presentation
Étude de cas - 39 pages - Marketing luxe
This presentation is based on the Escada Group and will help us understan the company better. The trend followed by the document is that the very first thing presented is a short introduction of the company. From there the presentation moves onto the time line of the company from 1976 to 2006....
Tom Ford vs Marc Jacobs
Étude de cas - 54 pages - Marketing luxe
Jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, Marc by Marc Jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines—bags loaded with pockets or buckles, round-toed...
L'Oréal new product development 2004 campaign global advertising and promotional plan for the metrosexual
Étude de cas - 13 pages - Marketing luxe
"L'Oreal's commitment is to create products that would offer women new ways and means to enhance their beauty?. The L'Oréal story begins in 1907 when a young French chemist, Eugene Schueller, invented the first hair colorant. Success was immediate and since then L'Oreal has gone...
L'Oréal and the Metrosexual target
Étude de cas - 12 pages - Marketing luxe
‘An urban male with a strong esthetical sense who spends a large amount of time and money on his appearance and lifestyle.' Like soccer star David Beckham, who has been known to paint his fingernails, the metro-sexual are not afraid to embrace their feminine side anymore. Mark Simpson...
