Revue de presse sur la stratégie de Gucci et le secteur du luxe
Étude de cas - 3 pages - Marketing luxe
Gucci est considérée comme la plus désirable des marques italiennes grâce à son charismatique directeur artistique Tom Ford et son CEO Domenico De Sole. Depuis qu'ils sont à la tête de Gucci le chiffre d'affaire a été multiplié par 7 en l'espace de 6 ans c'est-à-dire 1.495...
Revue de presse sur la stratégie du groupe Armani et le secteur du luxe
Étude de cas - 3 pages - Marketing luxe
Les métiers de l'entreprise sont la création, la production et la distribution de produits de luxe. Les domaines d'activités stratégiques de l'entreprise sont le prêt-à-porter, les accessoires, les parfums, les cosmétiques et l'univers de la maison. Le groupe ne pouvant créer de...
Analyse de la stratégie de communication de Nuxe
Étude de cas - 27 pages - Marketing luxe
Le laboratoire Nuxe a été fondé en 1957 par un pharmacien parisien passionné par l'aromathérapie et la phytothérapie En 1989, Aliza Jabès sa fille reprend l'entreprise et lance la marque NUXE avec une gamme de soins pour les femmes. NUXE, prône une efficacité unique et des produits cultes...
Cas hermès en Do Marketing
Étude de cas - 15 pages - Marketing luxe
Fondée en 1837, la maison « Hermès », à l'origine entreprise de harnachement et de sellerie, a toujours réussi sa diversification de gamme. Celle-ci a commencé dans les années 1920 avec le lancement de bagages et d'articles de maroquinerie, qui représentent aujourd'hui son activité principale. «...
Plateforme de la marque Dunhill
Étude de cas - 18 pages - Marketing luxe
Dunhill nous présente une collection de bagages en aluminium s'inspirant des exemples de cuir découverte dans les archives Dunhill de l'époque Art déco de la jet set, les valises représentent l'intemporalité du Voyage. Avant, il y avait les valises, les malles. Très solides, mais peu...
Cas nepresso (2009)
Étude de cas - 3 pages - Marketing luxe
Nespresso est une entreprise mondiale considérée comme un véritable précurseur sur le plan mondial et est une véritable référence sur le marché du café. Il se positionne effectivement en haut de gamme et met tout en oeuvre pour offrir le meilleur à ses clients en terme de qualité. Cette...
Case study: GAP Inc.
Étude de cas - 16 pages - Marketing luxe
This document consists of a study case of the GAP Inc. group. After a brief introduction, the history of the group is detailed as well as its brands are included in the group's portfolio. Then, the analysis of the financial data leads to the problems experienced by the group and particularly...
Histoire et codes de la maison de luxe dolce & gabbana
Étude de cas - 1 pages - Marketing luxe
Cet document de 87 pages contient l'historique détaillé de la société de luxe Dolce&Gabbana, suivi de l'étude des codes et inspirations qui déterminent les choix stylistiques, l'identité visuelle, la communication et la stratégie du groupe. La liste exhaustive des codes est présentée...
L'applicazione del marketing al settore dei prodotti di lusso - il caso LVMH
Étude de cas - 5 pages - Marketing luxe
Da un decennio, il settore del lusso subisce una vera mutazione dovuta all'applicazione del marketing in un modo adeguato : delle tecniche di communicazione e di distribuzione specifiche hanno democratizzato questo settore. Il lusso è uno stile di vita caratterizzato da spese notevoli destinate...
Comparison of three major European groups in the luxury industry - Louis Vuitton Moet Hennessy (LVMH), Pinault Printemps Redoute-Gucci (PPR), and Richemont
Étude de cas - 22 pages - Marketing luxe
What is luxury, and what is the luxury industry? According Jean de Mandeville, luxury is everything that represents more than what is strictly necessary. Luxury is about everything that we consider as superfluous and not necessary. Luxury is about sophistication and stylistic refinement of life...
Marketing analysis and decision making of a product in decline - the perfume "Amazon" by Hermes
Étude de cas - 3 pages - Marketing luxe
You have been working for over ten years in a company as a Product Manager for a product of your choice. The product you have managed is at present declining in sales and you have been asked by your boss to examine how to revise the product in order to increase sales to it's former level....
The image of the perfume brand : Clive Christian
Étude de cas - 9 pages - Marketing luxe
Clive Christian's brand image has been maintained through communications focused on the product's exclusive imagery, high quality, premium prices and limited distribution all over the world. From the beginning, Clive Christian has displayed its high quality perfume through special...
PESTEL analysis - Hermes Paris
Étude de cas - 9 pages - Marketing luxe
The luxury industry and especially the French luxury world is quite interesting when it comes to international marketing because the marketer has to take into account the fact that it is a market with its own rules and success factors. Throughout this analysi,s the idea will be to look at the...
Bulgari - dimensione internationale & giro d'affari
Étude de cas - 2 pages - Marketing luxe
Ci sono tre mille sei cento setenta cinque dipendenti nel mondo. In 2007, bulgari (gruppo) e il terzo fabricante di gioielleria dopo cartier e tiffany. Il giro d'affari, per il primo trimestre di gennaio 2007 e di quatro cento ottenta sette millioni, otto cento mille euro. Notiamo una crescita di...
Veuve Clicquot Ponsardin in "Wines and Champagne" market
Étude de cas - 15 pages - Marketing luxe
Champagne belongs to the "Wines and Champagne" market. This market is constituted of numerous actors which are the wine growers, the Houses of Champagne and the cooperatives. These actors are at the same time suppliers and competitors on the Champagne industry but also on the grape industry, the...
Brand management of Mumm
Étude de cas - 10 pages - Marketing luxe
The House of G.H. Mumm was founded in 1827 by George Hermann Mumm and is today the third-largest champagne producer in the world, with more than 8 million bottles sold each year. Around 60% of the company's sales are credited to exports. GH Mumm is found in more than 100 countries worldwide...
Marionnaud - Risks and Opportunities that a Potential "Repreneur" Needs to Take Into Consideration for a Good Development
Étude de cas - 3 pages - Marketing luxe
Marionnaud is the first company in perfume business in France (with more than 20% of the market share in the French market) and the second in Europe. The company places customers on the center in accordance to the company's interests. Mr Frydman heads the company. He is very close to its...
Louis Vuitton marketing strategy and the emerging luxury market in China
Étude de cas - 19 pages - Marketing luxe
Louis Vuitton (LV) is the world 1st luxury brand and the leading brand of the LVMH group created in 1987, which was the 1st world group for luxurious goods' production and distribution. LVMH, ?16.5 billion sales worldwide in 2007 (+7.7%), is far ahead of the competition with revenues three...
Brand study of Louis Vuitton
Étude de cas - 25 pages - Marketing luxe
Asian market is a very good opportunity since the Chinese market today is the third one in terms of luxury (12% of sales), behind Japan (41% of sales) and the USA (17%). What is more, Indians doubled their buying power between 1999 and 2003. Another point that needs to be explained in the...
L'Oreal, a current-globalized firm but which remains faithful to his ruts and western values of origin though
Étude de cas - 15 pages - Marketing luxe
Like all Asian women, I like having a very fair skin, explains a woman Chinese in front of a L'Oreal stand. With irreproachable make-up and applied fringe, this young music professor, native of the province of Shandong takes advantage of her holidays and roams the department stores of a big...
Promotion - Channel 5
Étude de cas - 57 pages - Marketing luxe
The new segment called 'Young and Mysterious', is a segment that presents great opportunities and potential customers for Chanel n°5. A research can help better define a message, that will appeal this segment and a medium will assure effective sales. This marketing analysis will be led,...
Yves Rocher
Étude de cas - 3 pages - Marketing luxe
Yves Rocher, a French company is one of the best and my favourite companies. It's one of the biggest cosmetics companies in Europe; European women love the products because they use only botanical ingredients. So, I will be introducing the Yves Rocher Group in the first part and the Yves Rocher...
Luxury class in Singapore Airlines
Étude de cas - 2 pages - Marketing luxe
Singapore Airlines is a respected travel brand around the world. The company is known for providing quality customer care and service. It spans all the five continents. Recently, Singapore Airlines decided to buy 19 new A380s, the biggest plane flying so far. These planes can carry more than 800...
Landtsheer Emmanuel S.A. Vs Comite Interprofessionnel du Vin de Champagne
Étude de cas - 20 pages - Marketing luxe
De Landtsheer SA , a Belgian company, produces and markets several varieties of beer under the trade mark "Malheur.? In 2001 it launched a beer under the name "Malheur Brut Réserve?, which was brewed using a process based on the production method for sparkling wine and which it wished to brand as...
Boosting sales of the Nespresso System
Étude de cas - 9 pages - Marketing luxe
Nespresso is the result of an innovation process that started inside the Nestle Company: a new idea of coffee that combines the quality of an espresso coffee and the convenience of the use of capsules. The process of launching this product inside a big company like Nestle was not an easy one....
Nespresso's strategy
Étude de cas - 14 pages - Marketing luxe
How Nespresso made it to turn a basic product into a luxury one through its CRM strategy? Drinking coffee is such a common habit that brands always offered all the elements to enjoy this beverage at home; the coffee, the machine, the filters… As a result, the quality and taste can never...
L'Oreal crisis scenario (2006)
Étude de cas - 31 pages - Marketing luxe
This summary has been provided to allow top managers and executives at L'Oreal a rapid appreciation of the content of this report. Those with a particular interest in the crisis scenario management and communication may read the report to take advantage of the more comprehensive description of...
Tiffany vs. Bvlgari
Étude de cas - 45 pages - Marketing luxe
Jewelry sector is the largest in the luxury goods industry with global retail sales amounting to $150 billion. US.representing the biggest market of $ 43 billion. Within the luxury industry, the following jewelers are the major players: Tiffany, Cartier, under parent company Richemont, Bvlgari...
Clarins : Yesterday and today
Étude de cas - 15 pages - Marketing luxe
The aim of this document is to critically review the marketing and business of the company plan by producing a marketing strategy report (see Appendix). Afterward, we shall present a new strategy to address issues that have been highlighted during the audit. This report contains a marketing...
L'Oreal Redken For Men
Étude de cas - 22 pages - Marketing luxe
As a part of the seminar ‘Marketing stratégique et opérationnel', we are going to take on the role of a marketing manager in order to propose a new range of products that could allow Redken for men to become the number one men's brand in the salon professional industry. To be able to do...
