L'Oréal Paris hommes

Résumé du document

L'Oreal was founded in 1907 by Eugene Shculler. It got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business, including hair color, permanent color, styling aids, body and skin care, cleansers and fragrances. They are found in all distribution channels, from hair salons and perfumeries to hyper- and supermarkets, health/beauty outlets, pharmacies and direct mail-marketing.
L'Oreal is the leader on the cosmetic market. In 2004, L'Oreal announced its 20th consecutive year of double-digit growth (Turnover: 14.53 billion Euros which is +6.2%). The current CEO of L'Oreal is Jean-Paul Agon. L'Oreal owns many brands and which are categorized by their targeted markets, which are consumer, professional, luxury, and the active market:

Extraits

[...] L'Oréal will use the same media in the both region. Internet: Internet is a great media. L'Oréal has decided to launch a massive mailing (traditional mail and Email) campaign, a web site will help this campaign. The Men's expert web site will explain all the features of the product. Press: The cosmetic sector was historically marketed with the press. The advantage of press marketing is the fact that it is possible to add a free sample of the product. American and European people are really interested in getting free samples thus they are able to “analyse” the product with out buying it. [...]

[...] Now, the “metro-sexual” man is the new buzzword and one of the key trends in personal care. He is an urban male with a strong aesthetic sense who spends a great deal of time and money on his appearance and lifestyle. And he's not gay. David Beckham, the man whom British academics have credited with changing male behaviour, has been deemed the ultimate metrosexual. WHY While women assert their presence in the workplace, it seems oddly appropriate that men should saunter in the other direction: beauty. [...]

[...] L'Oréal is the leader on the cosmetic market. In 2004, L'Oréal announced its 20th consecutive year of double-digit growth (Turnover: 14,53 billions of euros so . The current CEO of L'Oréal is Jean-Paul Agon. L'Oréal has many brands and they are categorized by their targeted markets, which are consumer, professional, luxury, and active: Consumer products Professional products L'Oreal Paris Kérastase Garnier L'Oreal Professionnel Maybelline New York Matrix SoftSheen-Carson Mizani ( ) Luxury products Active cosmetics Biotherm Dermablend The Body Shop La Roche Posay Cacharel Vivhy Laboratoires ( ) ( ) We are going to focuse our work on L'Oréal Paris which is a part of Consumer Products Division. [...]

[...] The perspectives of growth are optimistic all the more as the men done wonders for the self-confidence, do not any more hesitate to show their envy to take care of their skin, their body, their appearance. In 1990, only of men declared to use regularly a care of the face. In 2001, they were In 2015, it should be 1 man on according to the study of L'Oréal. The French market follows the world tendency. The global turnover (produced by care, by beauty and flavors for men) progressed of between 1998 and 2003, to 42,16 million euros, according to statistics of the union of the industries of the perfume shop. [...]

[...] According to a recent report the male population, now more focused on improving its self-image, and has boosted sales in personal care products. Examining the latest trends in male personal care use, market analysts Datamonitor forecast in a recent report that the European male grooming market will grow at an annual rate of over the next five years. The report makes the following conclusions: the average age of male consumers is increasing due to the aging population. Retailers are allocating more and more space for men's products and the diversification of retail channels offering men's products should contribute to boost the markets. [...]