Luxury and ethics

Résumé du document

"The benefit is valid only if the means of obtaining it is ethical". The concept of luxury is the realization of unconscious desires of human characterized by a constant scarcity. (Larousse dictionary). Ethics is a result of all the actions for the point of view of the environment, that are productive and moral but also all measures that promote the values of quality and rarity. We might think that everything is separate in these "two worlds", but it seems that there are a lot of similarities between the values of luxury and of ethics. Indeed, luxury, pledges of quality, and imposes certain rules and values of the product. Similarly, ethics promotes respect for values. We also wonder if the luxury industry is experiencing ethical practices as a result of land degradation, and the effects of the working conditions of employees.

Extraits

[...] Indeed, luxury, pledge of quality, imposes certain rules and values of the product. Similarly for ethics that promotes respect for values. We also can wonder if the luxury industry is experiencing ethical practices used as land degradation, the working conditions of employees. For the luxury claims to be a quality product that reflects a certain image with a message that brands want to convey. The luxury sector is now facing a multiple crisis: counterfeit, anti- consumer movement, the challenges of expanding in emerging markets, democratization of its customers. [...]

[...] The luxury industry is constantly developing strategies called ethical to change the image of the universe of luxury goods. For example, the direction of Ethics at L'Oreal revolves around the slogan: "The beauty of ethics," ethics of beauty. " The management of ethics encourages employees to express their views, defend their opinions and report unacceptable behavior or requests. In addition, L'Oreal has created a system of annual report on ethical issues such as communication of the ethical charter, the prohibition of child labor and forced labor, discrimination, sexual harassment and moral integrity and loyalty, thereby helping to evaluate the group's performance in relation to ethics. [...]

[...] In the context of globalization, we must worry about the welfare of those working in workshops, factories or mines. The luxury tends to be ethical by ensuring that employees are not treated lamentable that the locations of businesses and factories are not devastated by respecting a number of rules. The luxury industry can be ethical even if for some this may seem inconsistent. But by spreading the values of quality, luxury firms can not afford not to act ethically. Acting in an ethical manner becomes a necessity for the company of luxury in our society. [...]

[...] Another example is the company FairLuxe which identifies initiatives in the world of luxury that develops bio activities, sustainable development, fair trade, humanitarian . This new luxury Ethics brings a new collection of luxury turned towards each other and the world. Formerly it was rare to find this dimension of luxury. However, in recent years, ethics has become increasingly important in the world of consumption and brings a new awareness of the luxury buyer. Luxury is the refinement and not shoplifting. It therefore falls outside the domain of "having" to reach the area of 'being' for itself and towards others. [...]

[...] Indeed, the notion of ethics helps the industry to reduce the many negative aspects attached to it, as superfluous or superficial. With the democratization of luxury and relocations, we now know that certain items of luxury homes sold by advocating ethical policies are made in deplorable conditions. These revelations affect the image and sales of these products. When you wear a gold ring, earrings, cufflinks, etc . we have to think of the fact that our life may be linked to people, often children who are employed in very poor conditions. [...]