Haute couture in Paris

Résumé du document

"Haute couture" is the professional sector in which fashion designers practice. Haute Couture is a French term. In English, it means high fashion. "Couture" refers to sewing, and "Haute" refers to high, or elegant. An haute couture costume is hand mane in order to fit the client perfectly. It requires a lot of work. For example, a tailor demands 40 to 60 H and a fur coat more than 200 H. It is made with the finest quality materials. The Haute couture is unaffordable and totally prohibitive for a middle class person. For example, an haute couture dress can cost over $10,000. The city where Haute couture is produced is Paris but it is imitated in other fashion capitals like Milan or London.

Extraits

[...] But money is not the whole problem. After all, people still buy multi-million dollar yachts, paintings, and diamonds. But too many things have changed in the last couple of decades for couture to remain static. Fashion has changed because women and the times have changed. From now on, couture houses use haute couture as a showcase, a public image in order to sell other luxurious products more profitable like perfumes or accessorizes. In our days, the fashion creators don't live on haute couture but on numerous derived products on which they have put their signature. [...]

[...] Porter calls these groups: “clusters” Factor conditions Traditionally, economic theories mention that the countries which have more factors of production (labour, natural resources, capital and infrastructure) than the others have a competitive advantage. According to Porter, if a country has factors of production, it risks to rely on its resources, while a country which is short of resources will be obliged to innovate to fill its disadvantage. Like this, the country which doesn't have many resources develops numerous innovations in order to be competitive. Porter calls it “factor disadvantage”. In his opinion, the factors of production can be created by the nation itself and are not obligatorily inherited. [...]

[...] Andre constitute fierce competitors. Especially in this sector, an intense local rivalry encourages innovation and creativity A sophisticated local demand The Haute couture symbolizes luxury and Paris embodies the luxury. All over the world, Paris and its fashion creators like Dior have a prestigious image. French demand for luxurious products is one of the most sophisticated in the world. French are hard to please. They spur the firms to propose rare quality and creative products. French demand is very strong for prestigious products and encourages couture houses to be competitive outside their base. [...]

[...] Finally, Porter shows that the most important stimulation for innovation may be the existence of strong local rivals Demand conditions According to Porter, two facts can influence the competitive advantage of a nation. On the one hand, he observes that each country has a different demand size. Indeed, some countries have a more important population than other countries. In his opinion, these countries have an important competitive advantage because they must satisfy a stronger demand. For example, the United states of America are very competitive into the international market because they have a big population. On the other hand, Porter affirms that the sophistication of local customers is an important competitiveness factor. [...]

[...] PORTER “Competitive Advantage: Creating and Sustaining Superior Performance” M. [...]