15 déc. 2016
Implantation of a premium automotive brand in the saturated German market
Thèse - 101 pages - Marketing international
The German premium automotive market belongs to one of the most saturated market in Europe due to its large population and its strong economy, the most powerful within the European Union, which results a high standard of living. Added with the presence of local premium manufacturers, these...
05 mai 2008
Perceptual Mapping, Multidimensional Scaling Cluster Analysis Project: analysis of hot irish drinks
Thèse - 159 pages - Marketing international
We conduct a perceptual mapping and a multidimensional scaling cluster analysis of hot Irish drinks. Our project is based on the coffee house market in Ireland and we analyze the segmentation of this market through the use of perceptual maps. We have selected seven well-known coffee houses and...
