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08 févr. 2011
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La politique de produit internationale

Cours - 8 pages - Marketing international

Ce document reprend l'ensemble des stratégies que peut opérer une entreprise au niveau de son produit lorsqu'elle souhaite s'internationaliser. Chaque stratégie comporte des avantages et des inconvénients qu'il convient de bien analyser et de bien comprendre. De plus ,...

07 févr. 2011
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Marketing international : Les stratégies d'internationalisation des entreprises

Fiche - 4 pages - Marketing international

L'intensification des flux des échanges et la saturation des marchés locaux ont contribué à l'internationalisation des entreprises, pouvant emprunter différentes formes allant de la simple exportation à une implantation multinationale. Dans un tel contexte, la stratégie marketing à...

04 févr. 2011
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Analyse marketing de markstratt

Étude de cas - 2 pages - Marketing international

Il existe 5 segments distincts au sein de notre marché. Le premier segment qui comprend les enthousiastes. Le deuxième segment qui comprend les célibataires. Le troisième segment qui englobe les professions libérales. Le quatrième segment qui vise les revenus élevés. Le cinquième segment qui...

04 févr. 2011
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Les spécificités culturelles dans le marketing international

Dissertation - 4 pages - Marketing international

Lorsqu'une entreprise souhaite s'internationaliser, il est évident que rien n'est facile ! En effet, cette dernière doit faire face à de nombreuses contraintes telles que les contraintes de réglementations , de politiques douanières ou encore des contraintes liées à la conception des...

06 Janv. 2011
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Etude de cas General Electric

Étude de cas - 15 pages - Marketing international

Il existe, tout autour du monde, de très grandes entreprises qui opèrent dans de nombreux secteurs d'activités, on parle alors de conglomérats. L'un des conglomérats les plus célèbres au monde en l'entreprise Américaine General Electric (GE). En effet, cette entreprise, fondée en 1892 par Thomas...

09 déc. 2010
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Marketing international : notions de base - marché mondial, segmentation et positionnement

Cours - 18 pages - Marketing international

Marketing : terme anglais. Mercatique : terme français. Vendre à l'étranger des biens ou des services, ses propres produits. Est-ce qu'on va vendre le même bien ou est-ce qu'on va le transformer pour l'étranger ? Exemple : ordinateur : tel quel mais clavier cyrillique pour la...

29 Oct. 2010
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La délocalisation du sport en France, objectifs, avantages et inconvénients

Dissertation - 16 pages - Marketing international

« Un sport meurt s'il n'évolue pas et n'attire pas de nouveaux partenaires » Alain SMADJA (Président de la Ligue Nationale de Handball) Depuis quelques années, un phénomène nouveau s'est emparé du monde sportif, de plus en plus de clubs ou de ligues délocalisent leurs rencontres dans...

12 Oct. 2010
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Avatar: la pelicula del ano 2009

Commentaire d'oeuvre - 7 pages - Marketing international

Antes de hablar en detalle de las técnicas utilizadas para ofrecernos efectos visuales inigualables en la historia cinematográfica, hace falta precisar que la película fue ideada por Cameron hace 14 años, cuando los medios técnicos, no permitían hacer realidad su visión. Ahora, después de 4 años...

06 Oct. 2010
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Marketing Internacional: Moët & Chandon

Étude de marché - 35 pages - Marketing international

Moët&Chandon es una marca de Champana (1743), que pertenece al grupo de Lujo LVMH. Es la marca de Champan más vendida en el mundo. Claude Moët, negociante en vino en Epernay desde principios del siglo XVIII, le funda en 1743 la Casa Moët a Epernay. Antes, la propiedad pertenecía a un escritor...

10 Sept. 2010
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Présentation et analyse d'Amnesty international 2010

Cours - 25 pages - Marketing international

ONG qui défend les Droits de l'Homme et le respect de la Déclaration Universelle des Droits de l'Homme (1948-ONU). Caractéristiques de l'ONG: Non gouvernemental International À but non lucratif Missions: « Prévenir les atteintes aux droits de l'intégrité physique et mentale, à la liberté de...

30 août 2010
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What is culture: the consequences of stereotyping in social relationships

Dissertation - 6 pages - Marketing international

In social and business framework, people have to respect and understand each other in order to build up successful relationships. Every individual has specific features which distinguish them from others. They react differently in view of situations. Their reactions are influenced by their...

26 août 2010
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Development and Adaptation of a Product on the United Arab Emirates area: Scented Candles

Étude de cas - 13 pages - Marketing international

My business concept will concern the external decoration and will consist in the development of a product at the spring and garden purpose, more precisely scented candles. The innovative business idea lies in the fact that the scented candles for garden will be adapted for the United Arab...

25 août 2010
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The Bellewaerde Park: a strategic analysis

Étude de cas - 11 pages - Marketing international

Bellewaerde Park is an entertainment park located in the Western part of Belgium. It has been created in the fifties and has followed a constant evolution. During its first years, it was only a zoo and has become since then an attractions park. Now, it is one of the most visited parks in Belgium....

23 août 2010
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International Consumer Behavior - A New Windshield Wiper in China (Hong-Kong)

Étude de cas - 9 pages - Marketing international

The principal function of the new windshield wiper will consist in removing on the glass surface the various elements which will be able to affect the driver visibility in order to ensure an optimal safety of the driver. Another secondary functions will be added like: the intermittency (the speed...

20 août 2010
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Evaluation of the value added for a car manufacturer to participate in Formula 1 Championship

Dissertation - 16 pages - Marketing international

Participating in Formula 1 World Championship is a huge enterprise that requires state of the art technology knowledge and a big amount of money, so how can Formula 1 be profitable? As it is for sponsors or car manufacturer engaged in Formula One, the main objective is to sell their products...

09 août 2010
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Suntory the Japanese « Ocha » Pet Bottle in France

Dissertation - 24 pages - Marketing international

Through an international study program I have been studying for 6 months in California, Irvine. After few weeks studying out there, I realized that high percentage of my friends was Japanese but also the friend's reliable in case of problem. I decided then to spend my entire free time hanging out...

26 juil. 2010
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Le vin et les femmes

Dissertation - 12 pages - Marketing international

Document type Power Point sur le vin et les femmes présenté en analyse croisée de sociologie et de marketing : Évolution du pouvoir et de l'influence des femmes dans la société • Selon un sondage Ipsos, 7 femmes sur 10 achètent du vin, avec des goûts bien à elles • Les femmes sont...

23 juil. 2010
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Benetton Group

Étude de cas - 5 pages - Marketing international

The Benetton Group is currently one of the world's largest garment producers and retailers. Its core business, clothing, represents more than 150 million garments every year and is selling in more than 5000 stores all over the world. This strong Italian company was born in the Treviso country...

23 juil. 2010
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Culture and Doing Business in Japan

Dissertation - 5 pages - Marketing international

Usually when companies' think of having a good market share in their home market they try to develop the company in a foreign market. This process of internationalization is important for the company to develop its potential market for several reasons (market is saturated, develop new product...

22 juil. 2010
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Marketing international : évaluation des marchés étrangers, marketing-mix à l'international, etc.

Cours - 18 pages - Marketing international

Qu'est-ce que l'international pour mon entreprise ? Comment vais-je sélectionner le marché et satisfaire les consommateurs de ce pays ? Faut-il raisonner en terme de pays ou de zone géographique ? Est-ce que je vends le produit tel que je le fais en France ou est-ce que je le modifie ?...

22 juil. 2010
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Petroliva Products and the UK Market

Étude de marché - 30 pages - Marketing international

Presentation of the case: It is Monday, 15th October 2007 and you have just completed three weeks of your studies in International Marketing Strategy (IMS) as part of your studies at Napier University Business School in Edinburgh. Your tutor, John Thomson, has been asked to engage the students in...

20 juil. 2010
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International Advertising - Coca-Cola "Open Happiness" Campaign

Étude de cas - 4 pages - Marketing international

Since the Coca-Cola Company has been created, the advertising and the communication part of this company changed a lot. The evolutions had been very important ant the company tried to reach all level of the world population by doing huge campaign involving enormous budget. The budget is also...

13 juil. 2010
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A&W Root Beer in the United Kingdom's Market

Étude de marché - 26 pages - Marketing international

Through this assignment we will develop a marketing plan that will able A&W, the US Root Beer drink brand to enter the United Kingdom market. In fact, during the development, we will as a first step analyzing the brand in order to position the brand in its current market, and have a better idea...

13 juil. 2010
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Creating a subsidiary in Morocco Laduree

Étude de cas - 10 pages - Marketing international

The market for delicatessen is very sought after today, and is appreciated by many. With high-end, refined products, with unique flavors, created with particular know-how, these products are popular with an increasingly demanding clientele, in search of perfection of novelty. Consumed in family...

08 juil. 2010
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International deployment of activities and finances, fitted to local particularisms

Fiche - 2 pages - Marketing international

Modern economy is in march towards globalization. At the same time, culture does not stop distancing itself from this system by the will of every individual to assert its differences. However, it is relevant to wonder how long culture she can resist to this pressure of the economy. What is the...

06 juil. 2010
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Tesco and Co-op, the Relevance of Loyalty Schemes

Étude de cas - 5 pages - Marketing international

Postmodern age brings in new opportunities and opens new marketing frontiers. Retailers in different countries successfully use the benefits of loyalty schemes to attract new and retain the existing customers. Loyalty schemes have already become the definitive feature of marketing in different...

01 juil. 2010
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Adaptation of Kellogg's Advertising Strategy for the Argentinian Market (2010)

Étude de cas - 17 pages - Marketing international

The following report will analyze the British advert for Kellogg's Bran Flakes, which is endorsed by Chris Hoy, a triple Olympic champion in Beijing in 2008 (www.kelloggs.co.uk, 2009). The aim of this report is to take this advert and make alterations to it so that it can be used in the South...

01 juil. 2010
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Global business environment - Danone in China and in India

Étude de cas - 5 pages - Marketing international

Today, many multinationals seek to expand their activities in the international market spurred by the growing trends of globalization. By investing substantially in foreign markets, they hope to establish themselves and gain market shares. This expansion of activities can only be undertaken...

01 juil. 2010
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Veuve Clicquot Ponsardin - When the 'Grande Dame' Enters the Chinese Market

Étude de marché - 22 pages - Marketing international

In France, the famous luxury group LVMH (Louis Vuitton Moet&Hennessy) understood this problem early on in the process. In fact, since the early 90's, the group had begun its internationalization process since the early 90's: it is now a real pioneer in China thanks to its ability to identify the...

01 juil. 2010
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When Skype Enters the French Market...

Étude de marché - 12 pages - Marketing international

Over the years, technology has made an amazing progresses. The computer equipment rate gets higher everyday and Internet has become an essential tool. With the globalization phenomenon, professionals have invaded the web, in order to enlarge the offer and to respond to a growing demand. With the...