Case study: Dior Addict and its launch in on the South Korean market
Étude de cas - 18 pages - Marketing international
For this report, we have chosen to export a new product having a French branding origin which is within global reach. The export has been done to an Asian country (South Korea) which has a strong demand for the perfume "Dior Addict". Addiction does not hide its game or its intentions. The aim is...
Coca-Cola (Japan) Company
Étude de cas - 10 pages - Marketing international
In 1957, Coca-Cola Japan Company (CCJC) was established. The company has become a major player in the Japanese beverage industry. Despite the fact that Coca-Cola is an American company, many of its products have become very popular in the traditional Japanese culture. SWOT analysis will be used...
Wal Mart : analysis of a successful enterprise
Étude de cas - 9 pages - Marketing international
Although there is a growing controversy on the company Wal-Mart's business practises, it remains a successful company. Currently, Wal-Mart operates 600 units in 31 states with annual sales of US $10.1 billion. In Mexico, the company has 597 stores and restaurants in 58 cities. In addition to...
The energy drinks market in Europe : a market for the future ?
Étude de marché - 35 pages - Marketing international
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...
Le consommateur européen
Dissertation - 7 pages - Marketing international
Décrypter et comparer dans 8 pays d'Europe (France, Italie, Belgique, Allemagne, Pologne, Royaume Uni, Espagne et Portugal), les modes de consommation (attitudes de consommation et d'emprunt à l'égard des produits et magasins). Dans ce cadre, il est intéressant d'analyser trois...
Beer market in Thaïland
Étude de marché - 19 pages - Marketing international
Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document. Population: Over 60 million. GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer. GDP per capital : 700 USD. Tourism...
Implementation of the Evian evolution Brumisateur in BRAZIL
Étude de cas - 13 pages - Marketing international
In 1997, Brazil's cosmetics and toiletries market reached sales of US$ 4.8 billion with a 14.6 % expansion to US$ 5.5 billion expected in 1998. Industry sources estimate that the sector should grow at 17 percent per year. The Brazilian consumers demand good quality products at reasonable...
Gillette, Indonésia
Étude de cas - 8 pages - Marketing international
After entering the Indonesian market in 1971, Gillette with a 48% market share in 1995 became the market leader in its domain. Gillete was expected to acquire 50% of the market share by 1996. The high growth of Indonesian GDP, the rising incomes and increased consumer awareness enhanced...
