Lenôtre in China Beijing: The biggest market for the biggest gastronomical group
Étude de cas - 140 pages - Marketing international
Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward...)very well trained, large implantation across the world, profitable company, diversified services (cocktails, buffets, marriages,...
China's macro-marketing environment
Fiche - 3 pages - Marketing international
While the potential of the Chinese consumer industry is huge, the timing and the paths required to develop the best marketing strategy for a brand or a product in this country vary with the complete knowledge of the environment. Because China is not only a market but also a nation, in which...
The challenges of international selling. Techniques, tips and advices to salespeople for a better understanding
Mémoire - 17 pages - Marketing international
Developing global cultural sales competencies is one of the most challenging aspects of work globally. What is effective in one culture may be ineffective, or even inappropriate in another. In todays global market, being culturally savvy is no longer just 'nice to have', but a key...
Reaching Mexican customers in the real estate business
Étude de marché - 21 pages - Marketing international
Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today, reaching Mexican consumers, on both sides of the...
How Schneider Electric adapted its Marketing strategy to cope with the internationalization of its key customers
Étude de cas - 7 pages - Marketing international
Schneider Electric is a French company manufacturing intermediate goods. Present in 130 countries, Schneider serves its international customers throughout the world and meets the needs of its markets with products adapted to the standards and practices of each country. Autonomous, strongly rooted...
Launching of the Evian bottle water in India
Étude de cas - 38 pages - Marketing international
The objective of this report is to elaborate a marketing strategy for the launching of the Evian bottle water in India. Evian is today the best selling brand of mineral water in the world, with 1.5 billion bottles sold every year. It was acquired by the Danone Group in 1991. The company is...
Cross cultural marketing
Présentation - 15 pages - Marketing international
What is cross cultural analysis? Cross cultural analysis is defined as, 'The effort to determine to what extent the consumers of two or more nations are similar or different'. The research is to determine the extent to which consumers of two or more nations are similar in relation to...
The Polish market
Étude de marché - 7 pages - Marketing international
Poland is the sixth-largest country in Europe. After 15 years of courageous economic and political reforms, Poland has strengthened its position as one of the fastest growing countries of central and Eastern Europe. As a member of the EU, NATO and OECD, Poland is a trustworthy and reliable...
Is the French concept of quality as the same at Japanese concept of quality? If it is not, how would you relate it to the differences between the Japanese and French cultures? If it is, why is quality a culturally universal concept?
Dissertation - 4 pages - Marketing international
In this rapport, we will see if the French concept of quality is the same than the Japanese one. We will explain why they are or they are not the same. In the first part, we will define the concept of quality, in the second, we will analyse what is this concept of quality in France. Then, we will...
Are the four P's of international marketing of equal importance to all firms? What factors might cause some to be more or less important than others?
Dissertation - 12 pages - Marketing international
The term “Marketing Mix” became popular when Neil H. Borden published his article “The concept of the Marketing Mix”, in 1964. Today, this expression is one of the most employed in international marketing. The Marketing Mix is also called “The Four P's”. According...
Heineken in Russia
Étude de cas - 8 pages - Marketing international
Heineken is the first European Brewer and one of the first brewers in the world. Also, to give a better idea of the situation of the company, let's state some figures. In 2005, net profit was 761 million €, with sales above 10 billion € and a total beer volume of almost 120 million...
International marketing: the case of Golf Groups Direct
Étude de cas - 17 pages - Marketing international
This article proposes an understanding of issues related to international marketing. From this understanding, it is analyzed the case of Golf Groups Direct, an online golf tour operator company. This firm, originally working in the UK market, wants to introduce the German market. It thus provides...
Brand image management Marlboro vs. Camel in Germany
Étude de cas - 18 pages - Marketing international
Let us look into the projected image by the brand Marlboro. This advert shows a man or a Cowboy, galloping in his horse through the woods. This action gives the movement to the picture and brings life to the advert. There is not much text, and the only word that can be read clearly in the advert...
The success of Bacardi Breezer in UK
Étude de cas - 7 pages - Marketing international
The purpose of this report is to analyze the marketing environment and segmentation possibilities for the product ?Bacardi Breezer'. This is done by applying the STEP analysis. Socio-culturally, the target audience for this beverage is women aged 18-44 and can be further subdivided as 18-24...
Harvey Nichols in Hong Kong
Étude de cas - 43 pages - Marketing international
?To provide Hong Kong customers with the fun, fashion and feel-good experience.' This is the mission statement that was adopted and instituted in the UK market. Gradually, this statement was just not a statement by itself but proved its value when success was witnessed in the UK by adopting...
Morrisons going to China
Étude de cas - 26 pages - Marketing international
Wm Morrison Supermarkets Plc or Morrisons, as it is commonly known, was founded by William Morrison in 1899, and is now led by his son Ken Morrison. From an egg and butter stall in Bradford, the company developed into market stalls until 1985 when a small store was opened in the town center....
Le marketing international - publié le 23/07/2006
Cours - 33 pages - Marketing international
Cours de marketing dispensé à la Faculté de Tétouan au Maroc, ayant pour but de définir le marketing international a travers cinq thèmes. Ce document de 33 pages au format Word, vous donnera ainsi les premiers outils de traitement managérial international.
Differences between the instructions on beauty products across nations: France and Britain
Étude de cas - 5 pages - Marketing international
Initially I didn't have any idea about the topic I wanted to talk about, but realizing that I had purchased many beauty products in Ireland and that I used to read its directions, I decided to take more of an interest in it. I just thought it was pretty funny to read these instructions without...
Cultural briefing: Asian markets
Cours - 16 pages - Marketing international
Japanese business culture is wrongly perceived as the biggest obstacle to starting business in Japan for many foreign companies thinking of entering the Japanese market. Many foreign companies never do start business in Japan (or only enter the Japanese market through a distributor) simply...
Thuasne commercial positioning in medical textiles in Czech Republic
Étude de cas - 8 pages - Marketing international
Company Thuasne was created in 1847 in the field of narrow elastic fabrics. In the 50's, the company refocused its technology and positioned on the high value, added medical textile products, with the concept of 'products of elastic contention'. In this field, the group produces the...
International marketing strategy
Étude de cas - 29 pages - Marketing international
This Swedish chain began as the vision of one enterprising young man. As a boy, Ingvar Kamprad used to purchase matches in Stockholm, and sell them to people in his native rural town of Agunnaryd at a discount price. Eventually, he applied this concept from matches to mattresses and home...
Can Tesco expand and succeed in North America?
Étude de cas - 33 pages - Marketing international
In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. Although, the company uses a different entry method and...
Etude de faisabilité : chewing gum en Allemagne
Étude de marché - 15 pages - Marketing international
Nous souhaitons lancer un nouveau produit sur le territoire allemand : nous avons opté pour une nouvelle sorte de chewing-gum pour enfants. Cet exposé, rédigé en allemand, présente notre produit et notre stratégie. Après la présentation de notre entreprise (fictive), des données (basées sur une...
Comportement des consommateurs dans 4 grandes puissances mondiales (France, Japon, Etats-Unis, Chine)
Dissertation - 30 pages - Marketing international
Pour analyser le comportement des consommateurs, nous avons portés notre choix sur 4 pays comme la France, les Etats-Unis, la Chine et le Japon car ils font partis des grandes puissances mondiales. De plus, ils présentent tout les 4 des coutumes, des modes de vies et des cultures souvent bien...
The International Marketing Strategy Of Mc Donald's
Étude de cas - 17 pages - Marketing international
McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À Manger. In...
Projet d'importation de fleurs de Colombie
Étude de marché - 19 pages - Marketing international
Colombia es un país de America del sur, conocido mundialmente por la producción y tráfico de droga y su guerilla. El país esta actualmente dirigido por Alvaro Uribe, quien intenta encontrar soluciones a estos dos problemas, y empezo negociaciones con los guerilleros. Pero también famoso por ser...
The Beer market in the People's Republic of China
Étude de marché - 13 pages - Marketing international
One fateful day in ancient Egypt (or perhaps China), a grain storage pit accidentally filled with warm water and fermentation occurred. A brave soul tasted this nasty concoction, felt the world's first beer buzz, and the rest is history. While the Chinese were some of the world's first...
DANONE IN CHINA: How Danone developed a strategy to settle on the Chinese market
Étude de cas - 20 pages - Marketing international
Danone is one of the leading international agro-alimentary companies in the world. The group wants to establish itself in the biggest market in the world: China. The problem confronting the group is to sort out the many cultural differences that prevent the group from developing its supply of...
How to launch and make successful a potential top selling drug against obesity in major markets (USA, Europe and Japan). Dealing with regulations and marketing of these different market
Dissertation - 10 pages - Marketing international
In the first part of this document, we will present a theoretical aspect into the market for medicines that represents around 1.2 billion people worldwide. We will describe the process of entering each market. Each drug is marketed in a very specific way, involves governmental approval after a...
Explain and illustrate the context of export pricing and costing
Dissertation - 17 pages - Marketing international
To maximize short-term profits you try to squeeze as much money out of sales of the product as possible, even though fewer customers may make a purchase. Your strategy may be to charge premium prices for website design services. You end up with less customers, but then dealing with a lot of...
