The Fast Food Marlet : a New KFC Restaurant in Vietnam

Résumé du document

We have decided, (along with my colleagues) to establish a new subsidiary in Vietnam. After studying this market, we have discovered potential opportunities, which will enable us to develop our new fast food outlet. Firstly, Vietnam is a developing country and is on par with the other developing Asian countries. In order to meet the best opportunities and to create high demand, we have chosen to set up a fast food outlet of KFC in Saigon.

Extraits

[...] The Fast Food Marlet : a New KFC Restaurant in Vietnam Proposal for a New KFC Outlet The fast food market in Vietnam We have decided, with my colleagues, to establish a new subsidiary in Vietnam. After studying this market, we have fund a lot of opportunities, which will permit us to develop our new fast food. Firstly, Vietnam is a country in development; it belongs to several Asian countries which are about to become better developed and grow. In order to meet the best opportunities and to have high demand, we have chosen to set up a fast food of KFC in Saigon, recalled Hô Chi Minh. [...]

[...] It could make reticent in face of our products and our brand. A Marketing Strategy for Hô Chi Minh Store Location As we have explained before, we would like to set up a subordinate firm in the city of Hô Chi Minh, because it is a business and commercial area. Buildings, we will construct, will be existing, rather big and modern, like a lot of Vietnamese buildings. The size of buildings will be comparable to those of United States of America. [...]

[...] So, KFC could propose to Vietnamese people “French fries”, spicy food and sweet task; which meets the KFC recipes all around the world. Consequently, the adaptation to the Asian culture is not very important. Advertising We could use commercials ads. Posters should be put in airport area and commercial areas. Moreover, on the site strategy, it could be distributed flyers, posters and billboards will be posted in strategic place, in the KFC restaurant (entry of the fast food, near the cash-register, on the car park Local traditions Asian traditions could not have bad effects on KFC business. [...]