Modern economy is in march towards globalization. At the same time, culture does not stop distancing itself from this system by the will of every individual to assert its differences. However, it is relevant to wonder how long culture she can resist to this pressure of the economy. What is the future of culture within globalization? How can cultural diversity impose upon the globalization of the economy? If today, it always tends to resist to it, what will happen tomorrow?
[...] There is a few months, the Japanese took offence that a big local group made a hostile OPA on a small company. It was about the first one in Japan. And when a foreign company tried to make the same thing, they were At once badly seen and depreciated. The financial sectors are subject to the same problems but on a different domain: that of the corporate culture. The banking institutes and of insurance are often old houses where the employees work for a long time. Many were hired in the 70s with only certificate. [...]
[...] On the contrary, the individuals are going to take refuge little by little with what makes their identity, their peculiarity. The Man needs to know his cultural roots and is connected with it all the more when he feels threatened by a foreign power. If they do not want to disappear, companies should rather manage with competence the cultural senses of identity rather than to fight them. She will have to establish within it values which will be common to all the individuals who work on it. [...]
[...] There also, the manager will have to pay attention if he does not want that the company explodes under the weight of the culture shock. Today, all the companies are touched by the cultural management. The small ans medium sized companies and especially multinationals. There are very few sectors which can boast to apply a mode of management one-sided and the most touched remain the industry and the banking sectors This problem is all the more to be taken seriously as we are only for the beginnings of an increasing intercultural management. [...]
[...] International deployment of activities and finances, fitted to local particularisms leads to international deployment of activities and finances, fitted to local particularisms The modern economy is in march towards the globalization. At the same time, the culture does not stop distancing itself from this system by the will of every individual to assert its differences. However, it is relevant to wonder how long the culture she can resist to this pressure of the economy. What is the future of the culture within the globalization? [...]
[...] The interpretation of the culture thus has to be in adequacy with both parties. No difference is admitted A standard, a foreign value can be accepted and applied by a country only if it is interpreted by the staff foreign to this culture, as something respectable. So, the manager have to make an extern and intern study of the culture, in order to adapt the local lifestyle to his project. He has to evacuate his own way of thinking to become soaked with that of his interlocutor Our modern company is situated in this problem. [...]
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