29 mai 2010
"Le marketing international", Eliane Karsaklian (2006)
Fiche de lecture - 4 pages - Marketing international
The book "Le Marketing International” was written by Eliane Karsaklian and published in December 2006. The goal of the author, while writing this book, was to highlight the main purpose of international marketing in creating efficient international marketing strategies. E. Karsaklian is a...
