Indian Beer Market 2008

Résumé du document

Currently, the Indian spirit market is the most attractive market in the world. Many multinational companies are entering the marke. The growth for the beer, wine and spirit is amazing in a market over than a billion people. The Indian culture still strong doesn't recommend the consumption of alcoholic beverages. However with the Westernization taking over India, the culture seems to be changing. The competition is becoming intense, and to the hot weather and cultural changes, the beer market is the most prospective one with positive forecasts over the next three years. Only the strongest Indian importers will be able to compete with the big foreign alcoholic beverage companies. Brindco Limited is well positioned as Indian importer leader and has been the first for many years. Its product portfolio is amazing.

Extraits

[...] Indian beer market analysis In 2007, the beer industry grew of 18% in 2007 because of the deregulation of the industry at the state level. Imports currently represent a very small percentage of the total domestic beer industry. This is due to the limited number of consumption points. All imported brands are sold through approximately 350 Indian Rupees (Almost on premise outlet of the imported alcoholic product consumption takes place in New Delhi, Mumbai and Bangalore. Mild vs. Strong Beer Mild Beer Strong Beer 3 Indian consumers prefer strong beer (alcohol over 7.2 than mild beer (alcohol under due to the quick intoxication effect. [...]

[...] Carlsberg: Carlsberg is Danish Brewer Company present in almost sixty countries. They used to import beer from Denmark, but they recently acquired an Indian brewery and they have produced since January domestic beer. They are positioned as domestic premium beer. They used a heavy outdoor advertisement campaign for the launch. Carlsberg is certainly the most aggressive in the market in term of communication. Grupo Modelo (Corona Extra): Grupo Modelo is the largest Mexican brewery. They produce the top selling imported beer in the USA and UK, “Corona Extra” Synthesis Today, the Indian spirit market is the most attractive market in the world. [...]

[...] India is the world highest fertility rate. India has many ethnic groups and major religion represented as of Hindus of Muslims of Christians of Sikhs of Buddhist and others. The Muslims religion is the religion which is growing the most. The percentage of the population below poverty line is decreasing since the 70's, coming to almost 20% nowadays of Indians are younger than 14 years age and of the Indians are between 15-69 years age. The population of India is very young. [...]

[...] They produce the second and the third most popular Indian domestic beer, Foster's and Royal Challenge. They got also the India's largest selling strong beer brand, “Haywards 5000”. They recently launched a premium imported from Italy, named with strong marketing promotion Imported Beer Market (Shipment Imports) in India2007-2008 Guinness Asahi Amstel Tiger Corona 36% Heineken 48% Carlsberg Heineken International: Heineken International is Dutch brewer group which imports its famous beer Heineken. Heineken is the leader in the imported beer segment. The Heineken group imports also the beer from Singapore “Tiger beer”. [...]

[...] India's balance of payments position has remained comfortable during 2007- 08. Socio-cultural factors The consumption of alcoholic beverage is not common in the Indian society, because the high influence of the religion. It is forbidden to drink alcohol in the Muslim religion and drinking alcohol is not a good behavior in the Hindu society, especially for woman. Rich people are drinking alcohol in community, although poor people are drinking alcohol alone, to keep a good image. Political/Legal factors In Some Indian state, the sale and consumption of almost all types of potable alcohol is a criminal offense like for example in Andhra Pradesh. [...]