The fast food market in France

Résumé du document

The fast food takes advantage of the crisis. Furthermore, we can note that this sector represents a quarter of the restoration with a growth rate which increases in a constant way these last years. The fast food is a competitive market. Indeed, even if McDonald's is leading on this market, it has to face important competitors who are Quick and KFC. The first McDonald's opened, in France, on September 17th, 1979 in Strasbourg.
Lots of reasons are the causes of the success of McDonald: 1.134 restaurants ; the most frequented McDonald's is those of the Champs Elysées ; 35 000 employees ; 1 million consumers eat to McDonald's every day ; a growth of 55% by years for five years. Over the year 2008, the progress was 11,2 % with a 3,3 billion euro turnover.

Extraits

[...] fast-food-300x291Untitled-2.JPG Quick Quick is a Belgian company and we can say that it is the main competitor of McDonald's. Quick is based in 1971 in Belgium. Before becoming French, Quick was a member of the Belgian group GB INNO WB. giantbarUntitled-2.JPG Quick It is in 1980, in Aix-en-Provence that opens the French first Quick after the opening of the first McDonald in France. In 2008, the volume of sales amounted to 893,1 million euro what represents a increase of regard to 2007. It wants the quality instead of the quantity. [...]

[...] The generalization of food mobile. The speeding up rhythm of life. Untitled-2.JPG Marketing The competition : Following the example of Mc Donald's, KFC, Quick, store's openings multiply. There's a lot of competition in this market, so the companies must combine lots of innovative concepts to stay in this market with : Place appropriated. Customers. Decor, base of management. Untitled-2.JPG Marketing External diagnostic analysis : OPPORTUNITIES THREATS Economic crisis Consumers become more demanding Change of way of life so way of consumption Cheap Marketing becomes more and more offensive Communication innovative Importance of territorial networking's strategy Economic crisis Consumers become more demanding Change of way of life so way of consumption A lot of competition Untitled-2.JPG Communication Fast%20Food1Untitled-2.JPG McDonald's Posts calorie intake in portion. [...]

[...] In active district (airport, petrol station, train station ) Fast Food in France. Untitled-2.JPG When ? McDonald's: 8:30am/9am – 11am/midnight, even if some of them can be open until 1am or 2am. Quick: 8am/9am - 23h00/midnight, like McDonald's, some Quick can open until late (1am and more). KFC: 10:30am/11am – 11pm, same thing than the 2 others. It's not unusual to take your meal away (from drive) 24h/24h. Untitled-2.JPG What ? Each firm developed plenty of burgers recipes to attract the biggest amount of people. [...]

[...] The fast food is a competitive market. Indeed, even if McDonald's is leading on this market, he has to face important competitors who are Quick and KFC. Untitled-2.JPG Presentation of companies Fast%20Food1Untitled-2.JPG McDonald's The first McDonald's opened, in France, on September 17th in Strasbourg. McDonald's is leading on the market of the fast food. fast-food-300x291Untitled-2.JPG McDonald's Lots of reasons are the causes of the success of McDonald: 1.134 restaurants. The most frequented McDonald's is those of the Champs Elysées employees million consumers eat to McDonald's every day. [...]

[...] It is an average effective marketing. giantbarUntitled-2.JPG KFC KFC (Kentucky Fried Chicken) is a chain which established in France in Marseille in July then in Paris for some years. Realized a turnover of 78,7 million euro in 2007. KFC France employs more than 1.800 persons who serve 20.000 customers a day. bumper-bucket-kfcUntitled-2.JPG KFC Proposes offers diversified with chicken to answer at the request of the consumers. KFC innovates and launches new products and new concepts. KFC France takes place for some years on the strategy of the participative marketing. [...]