How Clarins and its Body Lift can be a total success in Brazil?

Neticia A.

Commandez une rédaction : Étude de marché en Marketing international sur mesure

Devis en ligne gratuit

Étude de marché Format .doc

How Clarins and its "Body Lift" can be a total success in Brazil?

Télécharger

Lire un extrait

Lecture
Résumé
Sommaire
Extraits

Résumé du document

After three centuries under the rule of Portugal, Brazil became an independent nation in 1822. Exploiting vast natural resources, it is today South America's leading economic power and a regional leader. Meanwhile Brazil continues to develop its interior with an industrial and agricultural growth; it is becoming a real international actor. Indeed, Brazil is the largest and most populous country in South America, but it is also ranked 5th with its population of 186,112,794 people and its area of 8,547,403 km². Slightly smaller than the United States, it's also important to notice that, according to its numerous borders, Brazil has a strategic position in South America. We can notice it shares common boundaries with every South American country except Chile and Ecuador. Furthermore, its important coastlines (7,491 km) permit it a beneficial access to the Atlantic Ocean, which represents a positive aspect for its sea transports. According to its government, which is a Democratic Federal Republic, Brazil is divided in twenty six states and one federal district. The largest city is São Paulo, but Brasilia which is inland, is the capital of the country. Because of The Amazonian Forest, the density is only 22/km², but a lot of populated cities are located on the coastline.

Sommaire

Brazil: geography.
1. Natural resources.
2. Terrain.
3. Climate.
4. Environment.
5. Population.
History.
Social institutions.
1. Family value.
2. Women in Brazilian society.
3. Political system in Brazil.
Legal system.
1. Organization of the judiciary system.
2. Code, common, socialist, or Islamic-law country.
3. Participation in patents, trademark, and other conventions.
Social organization.
Religion and aesthetics.
Economy.
The Franco-Brazilian trade.
1. Main French investors.
Living conditions.
1. Diet and nutrition.
2. Malnutrition rates.
3. Housing.
4. Clothing.
5. Recreation, sports and other leisure activities.
6. Social security.
7. Health care.
Language.
1. Official language.
2. Spoken versus written language (s): Verbal and non verbal.
3. Dialects.
Marketing plan.
1. The Importance of beauty in Brazil.
2. Brazil beauty market.
Requirements.
1. Marketing objectives.
2. Product policy.
3. Price policy.
4. Distribution policy.
5. Promotion policy.
Source of information.

Accédez gratuitement au plan de ce document en vous connectant.

Extraits

[...] Health insurance and private health provision has been a controversial area in Brazil for some time mainly because of alleged abusive pricing by insurers. The problems are mainly those associated with epidemiological concerns and the question of access to activities and services in the health area. Inequality is also reflected in the institutional organisation of the health system in Brazil. Language A. Official language Language is one of the strongest elements of Brazil's national unity. Portuguese is spoken by nearly 100% of the population. There is difference between the Portuguese spoken in Brazil and that spoken in Portugal. [...]

[...] Recreation, sports and other leisure activities The main sport in Brazil is football. Brazilian football team is known all over the world and in the country is the main item of conversations. Football is played by everybody, in streets, schools, beaches Brazilians for decades Brazil have been considered a centre for cosmetic surgery. After the US registered 5,000 cosmetic surgeons, Brazil comes in the second place, with around 4,000; but not all of them have resources to do it or just do not want to do it and the prefer to practise sports like football and other activities to get fit. [...]

[...] Brazil beauty Market This sector is nowadays in Brazil increasing a lot. In 2005, the Brazilian beauty market was ranked 4th but it won one rank in 2006, and it's now the 3rd beauty market in the world, after United States and Japan. The market was valued at $18,2 billions in 2006 ( + 26,2% compared to 2005) owning of the world market share, the country is now more important than France, Germany, or even China. Between 2002 and 2006, sales of the various industries of the sector have increased of about 80% and the volume of sales of 35%. [...]

[...] The president can be elected for 2 mandates consecutives since the Constitutional reform of the Former president Cardoso. The president can give sanctions, promulgate and eventually oppose his veto to the law projects voted by the Congress and can govern the country with provisory law that has the same power of real law but they need to be approved by the Congress. He also led the superior federal Administration and the commandment of the Army Forces. With the Authorisation of the Congress, he can declares War and conclude Peace. [...]

[...] Brazilian social-democratic party This party is one of the candidates opposed to the actual president during the second round of election in 2006: Geraldo Alckmin. It is also a socialist party. The Democrat labour party and the Socialism and Freedom party also concentrate a big part of the population Stability of government The president is highly powered and almost all decision relied on his signature. Politics suffered an important crisis of trust because of the numbers of bribery cases announced trough the different Medias. [...]

doc