Zara in Iran

Thèmes abordés

How to set up Zara in Iran : cross cultural managment

Résumé du document

this document explain you how to set up and adapt to a special market . in this case it concerns the famous brand "Zara".and its adaptation to a muslim country which is Iran

Extraits

[...] Its GDP per capita amounts to $ in 2009. Iran is the 3rd oil-producing to the world and the 2nd exporter of the Organization of Petroleum Exporting Countries (OPEC). It also has the 2nd the biggest reserve in natural gas, after Russia, and is the 6th producer. II) The meaning of culture To define culture is very difficult because of its complexity. Culture is influence by the environment of people during their entire life and among every aspects of their everyday life. [...]

[...] This characteristic explains how to gain power and status regarding the culture of the country. In a culture of achievement, people have to prove their expertise to gain status; at the opposite, in ascriptive culture, you born into influence; your destiny is written; your social status is defined by your age, gender, family, social hierarchy . As every Iran people is equal regarding the Sacred Laws, it seems obvious that the rule you have in the society and your status depends of the God will rather than your ability to demonstrate expertise in your professional life for example. [...]

[...] At the opposite, a particularistic culture as a western one, would give importance to circumstances and the judgment won't necessarily refer to notions of good and evil, truth or lie, because these notions are more difficult to define without circumstances. The second point is specific versus diffuse. In the same way the individual is opposed to community, the specific countries break things down into small parts although a people has no existing value out of his community in a collectivist country. In specific countries, the separation between public and private life is really important like in France or in the United States although Mexican for example make no separation between their private and public life. [...]

[...] IRIN (Integrated Regional Information Network) (2005), Middle East: FGM Still Largely an Unknown Quantity in Arab World, Humanitarian News and Analysis, United Nations Office for the Coordination of Humanitarian Affairs, New York, www.irinnews.org. Moghadam, V. (2003), Towards Gender Equality in the Arab/Middle East Region: Islam, Culture and Feminist Activism, Background Paper for HDR 2004, UNDP (United Nations Development Programme), New York, NY. Uhlman, K. (2004), Overview of Shari'a and Prevalent Customs in Islamic Societies: Divorce and Child Custody, Expert Law, www.expertlaw.com. UN (United Nations) (2004), World Fertility Report 2003, UN Department of Economic and Social Affairs, Population Division, New York, NY. Women's Forum Against Fundamentalism in Iran (WFAFI), www.wfafi.org, accessed: January 2008. [...]

[...] The subject of culture is very difficult to deal with as it exists in each culture, in each country: subcultures. The nuance can be really strong when saying that every one of us is building its own culture, regarding to the influence someone is able to choose and the principle we decide to follow. We can already say that such consideration defines a culture: to have a choice in considering self-expression and the right to have access to happiness III) The Muslim Sacred Laws in Iran In this part, we will analyze the Iran culture thanks to Savig and Schwartz three dimensions of culture. [...]