Rosendahl's case

Résumé du document

This project is written based on Rosendahl A/S where, we as consultants need to cope with the different types of problems that company is faced with. Rosendahl is a design company that unites many well known Danish designers. Recently the company has signed a contract with the Danish Stones Investment Group. This contract will bring benefits for each company. However, there are still some things that Rosendahl's managers want to know. As consultants, we will try to solve the problems and give clear answers from our researches and make relevant recommendations for the company. By signing the agreement of Rosendahl A/S with the Danish Stones Investment Group, to give the rights to develop and produce Holmegaard products, both the companies are strengthening their business strategies. Due to this, we want to recommend what kind of growth plan to choose for the Rosendahl Company with the prospective growth into national and international market. Before going into growth strategies, we want to define which competitive strategy the Rosendahl is following.

Extraits

[...] Talking about BtB, Rosendhal consumers are luxury restaurants, hotels, theatres, etc, which want to provide high value on aesthetics, functionality and quality for their customers and could also search for professional appliances to the kitchen Segmentation criteria for BtC Geographic: For the Rosendhal market, the geographic segmentation is not an important issue as long as we know that we refer to all the regions where Rosendahl is selling products. The people who are able to buy these products can be situated everywhere. [...]

[...] However, there are still some things that Rosendahl' managers want to know. As consultants, we will try to solve the problems and give clear answers from our researches and make relevant recommendations for a company International Marketing and Sales 2.1 Potential growth plan By signing the agreement the Rosendahl A/S with the Danish Stones Investment Group to give the rights to develop and produce Holmegaard products, both of the companies are strengthening their business strategies[1]. Due to this, we want to give the recommendation what kind of growth plan to choose for the Rosendahl company with the prospective growth into national and international market Competitive strategy Before going into growth strategies, we want to define which competitive strategy the Rosendahl is following. [...]

[...] The total payment is different because of the giving interest that we need to add to repayment. Talking about annuity loan, the repayment is different in every year. However, the total payment is steady of 268703 DKK. We have evaluated internal rate of return of both loans to make the final decision which type of loan would be better for a company. As we see in the table the IRR of serial loan is and IRR of annuity loan is 8,4%. [...]

[...] Concerning the cost issue by buying the shop there would be DKK 40.000 less expenses then to take a rent from currently radio and TV shop Evaluation of two types of investment We have already counted what would be more beneficial for Rosendahl company, to buy or to rent the shop. Now we need to take a look are these two investments makes financial sense. The Net Present Value (NPV) function is using to analyze the profitability of an investment or project. NPV compares the value of the currency today and in the future, taking into account inflation and returns[18]. By counting the net present value of two investment alternatives we will be able to say which would be better for a company. [...]

[...] This gives to the firms a bigger variety of choices for whom to hire .1c Employment in Rosendahl The Export Manager has identified the need of hiring someone for the German- speaking markets; the Design Manager has identified the need of hiring a new designer and the Logistics and Stores Manager a lack of people in the storage facility. This where Rosendahl company measured the benefits of each hire as well as the possible new hires and decided to satisfy Export's and Design's Managers wants. This is due to the fact that the company believes in the growth of it in the German-speaking markets even though the crisis and also to the identification of a new window of opportunity for the company to expand in the most essential product areas. [...]