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05 mai 2001
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Gillette, Indonésia

Étude de cas - 8 pages - Marketing international

After entering the Indonesian market in 1971, Gillette with a 48% market share in 1995 became the market leader in its domain. Gillete was expected to acquire 50% of the market share by 1996. The high growth of Indonesian GDP, the rising incomes and increased consumer awareness enhanced...