Consultez plus de 221021 documents en illimité sans engagement de durée. Nos formules d'abonnement

Études de cas en marketing international 121 à 150

Filtrer par :

Filtrer par :
 
Voir tous les documents

151 résultats

05 Mars 2008
doc

How to succeed on the Chinese dairy products market?

Étude de cas - 11 pages - Marketing international

Occidental companies have often experienced difficulties to sell products in foreign countries, and especially in China. Indeed, this country has a strong culture and its own consumption habits. Thus, without considering seriously the differences between occidental and oriental consumers, many...

29 févr. 2008
doc

The international development of Starbucks (2004)

Étude de cas - 3 pages - Marketing international

The Starbucks Coffee Company owns today more than 6,000 retail locations in 37 countries: It is situated in all the continents: North America, Latin America, the Middle East and the Pacific Rim, that is to say “wherever there is a demand for good coffee”. The first foreign coffeehouse...

27 févr. 2008
doc

Red Bull marketing for the Philippine market (2007)

Étude de cas - 8 pages - Marketing international

The functional drink market in The Philippines is driven by the more active lifestyles (GMID, 2005). “A loyal group of enthusiasts remain addicted to sport, and on the other end of the functional drinks consumer group, laborers and other blue-collar workers have continued their support for...

25 févr. 2008
doc

Eurocamp : Proposal for development in Slovenia

Étude de cas - 10 pages - Marketing international

Eurocamp is a UK-based tour operator specializing in self-drive camping holidays. The company was founded in 1975 and began with camping holidays in Brittany. Initial success spurred the managers on to expand the product range over the next 10 years to include holiday locations in South and West...

08 Janv. 2008
doc

Orcanta in Russia

Étude de cas - 9 pages - Marketing international

Russia is one of the largest markets in the world. As the western culture slowly infiltrated the eastern mentality many young people began adopting western culture and appearances. In the past few years Russia has not only began to accept western ideas and fashion, but has developed an energetic...

07 Janv. 2008
doc

Montblanc in China

Étude de cas - 13 pages - Marketing international

The Montblanc Company is going to open a new subsidiary in China. I have just been promoted to be the manager of this new subsidiary in China and to design a strategic plan for the Montblanc Company. I am aware that it is a particular market and that some measures must be taken if I want this new...

29 déc. 2007
doc

Feasibility study of a new cosmetic product launch on the American market

Étude de cas - 33 pages - Marketing international

After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the key steps of the story, which have opened out...

18 déc. 2007
doc

Beaujolais in China

Étude de cas - 31 pages - Marketing international

The confederation of wine producers from Rhone and Loire Valleys has asked our consultancy to study the possibility to expand Beaujolais Nouveau sales in China. According to our study, we have determined Shanghai as the best place in China to launch this kind of French wine. This city symbolizes...

03 déc. 2007
doc

Danone in India

Étude de cas - 5 pages - Marketing international

Danone India is today, a huge part in the work of internationalization of the French group Danone. It was established in two steps. Danone was first established in 1989, a merger with an Indian group called Britannia. Then in 1993, they took control over Britannia, so that Britannia became a...

07 Sept. 2007
pdf

Carrefour in China

Étude de cas - 42 pages - Marketing international

"I have confidence in the ability of the Group's management team to continue the satisfactory implementation of our strategy and successfully complete the major projects already underway, which are beginning to give us a glimpse of the Carrefour group of the future". These are some words of...

06 juil. 2007
doc

Cultural differences in international marketing: Where's the beef? McDonald's sells hamburgers in a Hindu country

Étude de cas - 3 pages - Marketing international

The first McDonald's restaurant opened on 15th April 1955 in Des Plaines, Illinois, U.S.A. and after 50 years down the line, the company is the world's largest food service system with more than 30,000 restaurants in 100 countries, serving more than 46 million customers every day....

03 juil. 2007
ppt

Lenôtre in China Beijing: The biggest market for the biggest gastronomical group

Étude de cas - 140 pages - Marketing international

Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward...)very well trained, large implantation across the world, profitable company, diversified services (cocktails, buffets, marriages,...

20 avril 2007
doc

How Schneider Electric adapted its Marketing strategy to cope with the internationalization of its key customers

Étude de cas - 7 pages - Marketing international

Schneider Electric is a French company manufacturing intermediate goods. Present in 130 countries, Schneider serves its international customers throughout the world and meets the needs of its markets with products adapted to the standards and practices of each country. Autonomous, strongly rooted...

14 Mars 2007
doc

Launching of the Evian bottle water in India

Étude de cas - 38 pages - Marketing international

The objective of this report is to elaborate a marketing strategy for the launching of the Evian bottle water in India. Evian is today the best selling brand of mineral water in the world, with 1.5 billion bottles sold every year. It was acquired by the Danone Group in 1991. The company is...

09 févr. 2007
doc

Heineken in Russia

Étude de cas - 8 pages - Marketing international

Heineken is the first European Brewer and one of the first brewers in the world. Also, to give a better idea of the situation of the company, let's state some figures. In 2005, net profit was 761 million €, with sales above 10 billion € and a total beer volume of almost 120 million...

30 Janv. 2007
doc

International marketing: the case of Golf Groups Direct

Étude de cas - 17 pages - Marketing international

This article proposes an understanding of issues related to international marketing. From this understanding, it is analyzed the case of Golf Groups Direct, an online golf tour operator company. This firm, originally working in the UK market, wants to introduce the German market. It thus provides...

14 déc. 2006
doc

Brand image management Marlboro vs. Camel in Germany

Étude de cas - 18 pages - Marketing international

Let us look into the projected image by the brand Marlboro. This advert shows a man or a Cowboy, galloping in his horse through the woods. This action gives the movement to the picture and brings life to the advert. There is not much text, and the only word that can be read clearly in the advert...

30 Oct. 2006
doc

The success of Bacardi Breezer in UK

Étude de cas - 7 pages - Marketing international

The purpose of this report is to analyze the marketing environment and segmentation possibilities for the product ?Bacardi Breezer'. This is done by applying the STEP analysis. Socio-culturally, the target audience for this beverage is women aged 18-44 and can be further subdivided as 18-24...

28 Sept. 2006
ppt

Harvey Nichols in Hong Kong

Étude de cas - 43 pages - Marketing international

?To provide Hong Kong customers with the fun, fashion and feel-good experience.' This is the mission statement that was adopted and instituted in the UK market. Gradually, this statement was just not a statement by itself but proved its value when success was witnessed in the UK by adopting...

28 juil. 2006
doc

Morrisons going to China

Étude de cas - 26 pages - Marketing international

Wm Morrison Supermarkets Plc or Morrisons, as it is commonly known, was founded by William Morrison in 1899, and is now led by his son Ken Morrison. From an egg and butter stall in Bradford, the company developed into market stalls until 1985 when a small store was opened in the town center....

07 juil. 2006
doc

Differences between the instructions on beauty products across nations: France and Britain

Étude de cas - 5 pages - Marketing international

Initially I didn't have any idea about the topic I wanted to talk about, but realizing that I had purchased many beauty products in Ireland and that I used to read its directions, I decided to take more of an interest in it. I just thought it was pretty funny to read these instructions without...

25 juin 2006
doc

Thuasne commercial positioning in medical textiles in Czech Republic

Étude de cas - 8 pages - Marketing international

Company Thuasne was created in 1847 in the field of narrow elastic fabrics. In the 50's, the company refocused its technology and positioned on the high value, added medical textile products, with the concept of 'products of elastic contention'. In this field, the group produces the...

23 juin 2006
doc

International marketing strategy

Étude de cas - 29 pages - Marketing international

This Swedish chain began as the vision of one enterprising young man. As a boy, Ingvar Kamprad used to purchase matches in Stockholm, and sell them to people in his native rural town of Agunnaryd at a discount price. Eventually, he applied this concept from matches to mattresses and home...

13 juin 2006
doc

Can Tesco expand and succeed in North America?

Étude de cas - 33 pages - Marketing international

In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. Although, the company uses a different entry method and...

08 avril 2006
doc

The International Marketing Strategy Of Mc Donald's

Étude de cas - 17 pages - Marketing international

McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À Manger. In...

11 juin 2005
ppt

DANONE IN CHINA: How Danone developed a strategy to settle on the Chinese market

Étude de cas - 20 pages - Marketing international

Danone is one of the leading international agro-alimentary companies in the world. The group wants to establish itself in the biggest market in the world: China. The problem confronting the group is to sort out the many cultural differences that prevent the group from developing its supply of...

03 Mars 2004
doc

Case study: Dior Addict and its launch in on the South Korean market

Étude de cas - 18 pages - Marketing international

For this report, we have chosen to export a new product having a French branding origin which is within global reach. The export has been done to an Asian country (South Korea) which has a strong demand for the perfume "Dior Addict". Addiction does not hide its game or its intentions. The aim is...

23 Nov. 2003
doc

Coca-Cola (Japan) Company

Étude de cas - 10 pages - Marketing international

In 1957, Coca-Cola Japan Company (CCJC) was established. The company has become a major player in the Japanese beverage industry. Despite the fact that Coca-Cola is an American company, many of its products have become very popular in the traditional Japanese culture. SWOT analysis will be used...

07 juin 2003
doc

Wal Mart : analysis of a successful enterprise

Étude de cas - 9 pages - Marketing international

Although there is a growing controversy on the company Wal-Mart's business practises, it remains a successful company. Currently, Wal-Mart operates 600 units in 31 states with annual sales of US $10.1 billion. In Mexico, the company has 597 stores and restaurants in 58 cities. In addition to...

28 Nov. 2001
doc

Implementation of the Evian evolution Brumisateur in BRAZIL

Étude de cas - 13 pages - Marketing international

In 1997, Brazil's cosmetics and toiletries market reached sales of US$ 4.8 billion with a 14.6 % expansion to US$ 5.5 billion expected in 1998. Industry sources estimate that the sector should grow at 17 percent per year. The Brazilian consumers demand good quality products at reasonable...