Montblanc in China

Résumé du document

The Montblanc Company is going to open a new subsidiary in China. I have just been promoted to be the manager of this new subsidiary in China and to design a strategic plan for the Montblanc Company. I am aware that it is a particular market and that some measures must be taken if I want this new establishment to be a success and so to succeed as a manager. I will first describe the company and its products that we want to sell in China. Then I will make an analysis of the concerned country, China, in order to understand it better. This will permit us to know the culture of this population and so that we can be prepared for our business with the Chinese people. In fact, a strategic plan must be written to cover several issues like the human resources, the cultural issues, the market issues and any other issues that are key to our success. Montblanc International is a German company specialized in the production of pencil, watches and other luxury products. The company's name comes from the Alps Mountain. The first fountain pen has been sold in 1909. The company offers life guarantee on its pencil which proves the excellent quality of the brand.

Extraits

[...] Being on things 3. Help on personal problems 4. Job Security 5. High Wages We should consider all these pointy in order to motivate and satisfy our employees. Expectancy theory of motivation[7]: This theory deals with motivation and management In order to help employees to realize good results, we will have to help them being motivated so that they will do efforts and so become more efficient. First, roles will be clearly defined and established. Everyone will perfectly know what they have to do, to whom they must report, to whom and what they are responsible for. [...]

[...] Timed: Montblanc must establish a planning so that it would not forget any important step. Conclusion We now have all the elements to make this new implantation on the Chinese market a success. In fact, we are aware that it is a particular market; we know what are the main opportunities and threats of this country. We have analyzed the Chinese culture, with the most important elements to apply for a good business relation and partnership with the local population. [...]

[...] Power and inequality are extremely fundamental elements in society. Individualism index (IDV) measures the extent to which people believe that their primary concern in life is the well-being of themselves and their immediate families, as opposed to an orientation to a wider grouping with more extended responsibilities and a more extended network of support and loyalty. The Chinese rank is lower than any other Asian country (24). This may be attributed, in part, to the high level of emphasis on a collectivist society by the Communist rule, as compared to one of individualism. [...]

[...] Now that we have analyzed the China's culture and that we are aware of the key points to do appropriate business with people of this culture, there are some other points that need to be discussing if we want to be successful. In fact the Montblanc Company must establish a strategic plan for its new subsidiary in China. Motivate the employees The employees need to be motivated According to workers here is the list of the main sources of motivation: 1. [...]

[...] Montblanc en Chine Table of contents INTRODUCTION I. Presentation of the Montblanc Company A Short history Montblanc's products Montblanc's objectives II. Presentation of China Economic summary of the country The China's market and the Chinese customers' Country risk The luxury market III. Strategic plan About culture China's culture Cultural issues Motivate the employees' Structure organization Team working Setting effective goals CONCLUSION BIBLIOGRAPHY Introduction The Montblanc Company is going to open a new subsidiary in China. I have just been promoted to be the manager of this new subsidiary in China and to design a strategic plan for the Montblanc Company. [...]