What approach Mission Rubber Technologies Corporation should use with CHP?

Résumé du document

International trade is, by nature, logical and systematic. Although in many aspects it is similar to conventional, domestic trade, it does demand more from companies such as Mission Rubber, from initial market research, through the different methods of distribution, to securing payment from customers around the world. It is often seen as a minefield of endless documentation designed for the unwary and is influenced by practically everything from politics to personal relationships. We will use this comprehensive report for the meeting with CHP. My plan is written inside. You will find my comprehensive vision for development starting with the CHP negotiation and rolling out from there. We should use our meeting with CHP as a springboard for further international development. I was to correct problems existing in the international segment of the company's trade with proposed solutions, and anticipate opportunities and potential threats that will come with international expansion. Mission Rubber didn't win its first international order by accident, and it is not the result of an unexpected enquiry from overseas. Mission Rubber had recognised the potential of the French market and taken the time to think through an appropriate strategy designed to be of real value to our organisation.

Extraits

[...] Why Mission Rubber export? Mission Rubber didn't won its first international order by accident, and it is not the result of an unexpected enquiry from overseas. Mission Rubber had recognised the potential of France market and taken the time to think through an appropriate strategy designed to be real value to our organisation. Exporting to increase Mission Rubber sales Export French market can be seen as an opportunity to increase the volume of Mission Rubber sales, and therefore profits, over a given period. [...]

[...] But beyond that we don't know how much more they want to buy. Besides, competition for CHP's business has been really tough. Everyone wants to sign them as distributors. They've done very well in South France. The market opportunity, or why CHP need us: The construction supply industry expected overall business to remain slow through the end of 2003, but then anticipated growth during 2004 and 2005 in the to range. Sales increases in 2004 were predicted for all major product groups, except those directly affected by Asian competition. [...]

[...] Typical problems likely to be encountered in French market: The risk of not receiving payment for good sold is more pronounced with international trade. There is other special risk such as war, strikes, and import restriction. II How Mission Rubber export? (Current problems answer) Consideration for market selection: Mission Rubber objectives fixation: The Mission Rubber objectives are specific, measurable, agreed, and realistic and time bound. We will serve the need construction industry on the international market and bring up our share market to 25% in the next three years. Payment modality Mission Rubber will use a Documentary letters of credit. [...]

[...] That's sad, but for Mission Rubber Technologies Corporation the show must go on. Ms. Lundstrom's April 2003 mission statement for company development cannot be affected by this loss. In fact, in her public statement Ms. Lundstrom played safe. She expects higher growth. I have been hired as the new executive vice president for international development in order to fulfil her goal. This is a critical moment for the company, because we will have to choose what approach we should use with CHP. [...]

[...] Foreign exchange rates 1 = 1,4503 Risk insurance Export credit insurers are organisation that undertake to cover aspects of international trade risk such as ensuring that a company will be paid the value of its foreign receivables in the event that a client default on payment and is unlikely to be able to meet its obligations. Part Mission Rubber Meeting preparations The importance of the market research in the preparation of an international trade plan is important. We will identify key issues that must be addressed in order to reduce international trade risks. After that we will identify the most appropriate entry strategy. [...]