Internet and International Business - La FNAC

Résumé du document

The Fnac was created in 1954, whose first store was opened in 1957. The introduction of Fnac into the stock market is in 1980 and the second stock market introduction was made in 2013...
Fnac offers high technology and cultural products which enjoys a good positioning in the leisure sector and cultural goods for the general public, which is listed as allowed the first e-commerce sites in the French market in terms of number of visitors with 750,000 visitors per day, Fnac is also the first in the market for microcomputers and video with 47 million books sold and 18 million DVDs and Blu-ray distributed and 14 million CDs marketed in 2012.

Extraits

[...] Fnac must always develop its online mobile application as well as its platform and taking into account the ease of access and use by the customer in relation to the development of new competitor applications. The group has also, invested to boost its platform m-commerce, in France, mobile traffic grew by 13 points, contributing to 38% of the traffic on fnac.com. The group has multiplied the launches of new applications, during the last months like IOS applications, fnac.com launched and Android, applications fnac.com and Fnac Spectacles, application launched in France. [...]

[...] Fnac offers 10 million new and used products and achieves a turnover of 388 million euros, which amounts to 4,061 million euros. Fnac also has Travel Shops that have a smaller format that this new concept was invented in early 2010 this concept insists that these stores are placed in railway stations and airports, welcoming 134 million visitors. Fnac has 16,800 employees worldwide, including 63% in France and 37% internationally, Fnac also receives more than 20 million customers and manages to join more than 5.2 million members through its loyalty program. [...]

[...] The application offers a subscription to alerts to follow the tips and events of the favorite store. More than 20% of Fnac's traffic came from mobile devices at the end of 2013. The thing that allowed Fnac to generate more traffic and make a big move with this version of its multichannel-doped app and experience customized. Conclusion: Due to the technological improvements and view the great development of the technology, Fnac must always be up to date with the new technologies either in their websites or in relation to the new mobile devices and system develop. [...]

[...] Fnac's international operations now account for nearly one third of its global turnover. The geographic breakdown of sales is in France and Switzerland and in Benelux and in Iberia Fnac is the leading distributor of cultural and leisure products in the French market, which we talk about distributing computer and electronic products intended for the general public as, music records, telephones, computer products, computers, tablets, peripherals, software, books toys, game consoles, DVD players and recorders, televisions, stereos, DVD movies, home appliances, cameras and camcorders, MP3 players. [...]

[...] Canvas strategy Key partner - Main brands are Samsung; Apple; Bose and Sony - Publishers are video games; books and, labels - Service companies: SNCF, Lagardère . - Fnac Voyages: Travel, Agencies - Shipping companies: DHL Key activities - Wholesale: high tech, multimedia, books, music, photography - Services: Travel, Event, Tickets, Product Reviews Value propositions - Children's Space, Electronics & - games Cultural tours - Range of products Client relationship - Personal Assistant Aidefnac.com - Fnac loyalty program - Newsletter Social Network - The cost structure Production and support - Rental Sponsorship (festival, cultural events) - Marketing Technology Inventory Management Revenue stream - Physical store sales - Online Sales Franchise - Physical Store Click, mag Clic and Clic collection and parcel relay Key resources - Human: Web development and intellectual, applications: Kindle platform Customer segments - Mass market, looking for high tech and innovative, products family/kids III. [...]