Implementation of the Evian evolution Brumisateur in BRAZIL

Résumé du document

In 1997, Brazil's cosmetics and toiletries market reached sales of US$ 4.8 billion with a 14.6 % expansion to US$ 5.5 billion expected in 1998. Industry sources estimate that the sector should grow at 17 percent per year. The Brazilian consumers demand good quality products at reasonable price. Innovation in product development, offering cosmetics and toiletries once found only in international markets has a great potential in Brazil. Why we chose to launch our product in Brazil? Why we chose Evian and Biotherm?

Extraits

[...] evian evolution Features Our final product is an innovation on the cosmetic market. Its features are : - refreshes your skin when hot with the essentials in minerals - protects your skin against UVA and UVB - protects your skin against wrinkles, has an anti-ageing effect Design The design of our product will be an atomiser that keeps the colours of Evian because we decided to keep Evian for the brand name. The weight of the atomiser is 50 g and it contains 50 ml worth of liquid. [...]

[...] A prestige brand, Biotherm can be found mainly in perfumeries and department stores—13,000 throughout the world On a volume basis, it ranks No in treatment products (Face, Body, Sun) in Europe, and is now becoming successful in the United States and Asia. With double-digit growth in most countries, Biotherm has been among the fastest—growing cosmetic brands over the past three years. The product is supposed to be launched the second week of December right before Christmas. In Latin America, summer is in December and January. Our product goes extremely well with the weather at this time of year. [...]

[...] FCE is the largest Latin America trade show for professionals in the cosmetology area. This show is geared specially to the technical people in this sector Marketing Mix Strategy IV. Transport/ Importation a. Transport Our products will be shipped from France to Brazil. We can take advantage of the fact that Brazil is open to the Atlantic Ocean, trade is then easier. We also intend on accounting of L'Oreal Do Brazil, we will stock our merchandise in their warehouse. b. [...]

[...] Cosmetics market in Brazil General information In 1997, Brazil's cosmetics and toiletries market reached sales of US$ 4.8 billion with a expansion to US$ 5.5 billion expected in 1998. Industry sources estimate that the sector should grow at 17 percent per year, provided that the Brazilian GDP reaches a 1 to 2 percent annual growth rate and inflation remains under control. Consumption more than doubled in the three years since 1994 with the establishment of the economic stabilisation plan, the Real Plan, largely due to the estimated 15 million new consumers that entered the market. [...]

[...] Description Why we chose to launch our product in Brazil? Brazil is one of the wealthiest countries in South America (GDP per inhabitant = $2,528). Brazil, a country of 162 million inhabitants with a massive gross domestic product (GDP) of more than US$977 billion, is the largest economy in Latin America and the 10th largest in the world. GDP growth reached in 1999 and in 2000. Opportunities are real, the cosmetic's sector should keep on growing at 17 percent per year. [...]