Eurocamp : Proposal for development in Slovenia

Résumé du document

Eurocamp is a UK-based tour operator specializing in self-drive camping holidays. The company was founded in 1975 and began with camping holidays in Brittany. Initial success spurred the managers on to expand the product range over the next 10 years to include holiday locations in South and West of France, Austria and Switzerland. Eurocamp's product is simple: to offer all-in-one camping holidays including travel arrangements, accommodation, reception and information. Eurocamp will provide tents with full equipment in high quality sites with good facilities, aimed especially at families with children. In 1984 the company looked to expand its market and chose Holland as its first foreign market. Success was instant as sales from Eurocamp Holland reached 25% of total company sales. Therefore a second foreign market was searched for and the company chose Germany. Further international development was done and soon Belgium, Switzerland, Austria, Denmark, Sweden and Ireland all had there own Eurocamp distributors.

Extraits

[...] We can underline the fact that services represent 62% of the Slovenian economy (industry sector represent 35% and agriculture Slovenia benefits from a well-educated and productive work force as well as dynamic and effective political and economic institutions. (Slovene's are the best population for Eurocamp to target, they have the most disposable income to spend on holidays. As of 1st January 2007, Slovenia adopted the Euro as the country's single currency. (This could act as an incentive to go abroad on holiday to other Euro countries, as it means no exchange rate, lower risk and more transparency. Slovene's between the ages of 15 and 64 represent more than 70% of the population. [...]

[...] Ecology is taking on a lot of importance in Slovenia. There is a growth of self-consciousness for nature and environment and holiday-makers are looking for holidays in an intact nature. C. Slovenia and Tourism The Slovene's, because of their country's landscape, mainly go on skiing holidays to the Alps. However, they are also adepts of “ecological” tourism and “chateau” tourism. And over half of all holiday-makers go abroad for their vacation Slovenes also have a great interest for foreign countries, where they go either on holiday or to shop. [...]

[...] Eurocamp : proposal for development in Slovenia Introduction Eurocamp is a UK-based tour operator specialized in self-drive camping holidays. The company was founded in 1975 and began with camping holidays in Brittany. Initial success spurred the managers on to expand the product range over the next 10 years to include holiday locations in South and West of France, Austria and Switzerland. Eurocamp's product is simple: to offer all-in-one camping holidays including travel arrangements, accommodation, reception and information. Eurocamp will provide tents with full equipment in high quality sites with good facilities, aimed especially at families with children. [...]

[...] ( This represents a great opportunity for Eurocamp as they offer camping holidays where customers come in their own cars. As we can see in the table below, in Slovenia, outbound trips of 4 nights or more exceeded the number of domestic trips in the same category million outbound holidays were made, whereas just over 3 millions domestic holidays were taken. Source : EUROSTAT Statistics in Focus In Slovenia, people prefer to take care of their own holiday planning; they rarely go through travel agents or tour operators. [...]

[...] The market report will cover three areas: a study of the tourism market, a presentation of Slovenia and a suggested marketing plan. I. The tourism market A. Generalities According to the World Tourism Organization, tourists are people who “travel to and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited”. The United Nations classified 3 forms of tourism in 1994 in its Recommendations on Tourism Statistics as follows: domestic tourism, involving residents of the given country travelling only within this country; inbound tourism, involving non-residents travelling in the given country; and outbound tourism, involving residents travelling in another country. [...]